We set out to create a campaign specifically for the sale, allocating the additional budget to that campaign whilst continuing their existing campaigns. For the sale campaign, it was scheduled for the duration of the sale using some great creatives that Fawn and Finch had provided. We created a mixture of adsets including targeting to existing page likers, friends of page likers, lookalike audiences and interest/behaviour based targeting. Essentially our plan was to get in front of as many potential buyers as possible within the 48 hour period.