{"id":1032,"date":"2017-08-12T11:09:41","date_gmt":"2017-08-12T01:09:41","guid":{"rendered":"https:\/\/wordpress-113725-642952.cloudwaysapps.com\/?p=1032"},"modified":"2022-10-08T09:03:08","modified_gmt":"2022-10-07T23:03:08","slug":"social-media-marketing-mistake","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/social-media-marketing-mistake\/","title":{"rendered":"The #1 Common Mistake in Social Media Marketing (and ways how to fix it)"},"content":{"rendered":"\n

Social Media Marketing is a serious business.<\/h2>\n\n\n\n

Say it again with me: Social Media Marketing is a serious business.<\/p>\n\n\n\n

It\u2019s not just something you can set-up, step away from, and wait for the results.<\/p>\n\n\n\n

If you do this, you won\u2019t be getting any results at all.<\/p>\n\n\n\n

Marketers make it look so easy because it is<\/em> easy \u2013 to set up and disseminate at least. This doesn\u2019t guarantee any conversions, though. The concept of releasing your content and waiting for results is so easy but really ask yourself: when was the last time you actually<\/em> clicked an outbound while browsing social media?<\/p>\n\n\n\n

Typical Digital Marketing Agencies post updates\/ads \u2013 and ultimately leave it there without regards of their market competitions or how attractive their content might be.<\/p>\n\n\n\n

But this is where we beg to differ. As a Conversion Optimisation Studio<\/em>, 7&7 Digital recognizes the importance of Social Media Marketing and how to properly<\/em> nurture it.<\/p>\n\n\n\n

We understand the social media needs constant attention and polishing to produce its true potential. It\u2019s a platform you nurture.<\/em> Not just a dumpster for your brand content. Our clients otherwise would\u2019ve been eaten by the aggressive competition and spiral into nothing long, long time ago.<\/p>\n\n\n\n

The Biggest Mistake in Social Media Marketing<\/em><\/h3>\n\n\n\n

Here\u2019s what nearly all marketers are guilty of.<\/p>\n\n\n\n

The biggest mistake Social Media Marketers make is posting everything at the same time.<\/strong><\/p>\n\n\n\n

Writing one blog post and sharing it on all your social media channels at the same exact time isn\u2019t helping anyone.<\/p>\n\n\n\n

Think about it: You have clients who follow your Facebook. Chances are, those with a Twitter account are also following you on Twitter. And in LinkedIn or on all your channels at the same time.<\/p>\n\n\n\n

I\u2019ve encountered this with some brands that I personally follow \u2013 and I\u2019m sure most of you have, as well.<\/p>\n\n\n\n

Let\u2019s say I\u2019ve read an article about skin cosmetics posted on Facebook. 15 minutes later, I\u2019m on Twitter and the same URL appeared on my feed\u2026<\/p>\n\n\n\n

I\u2019m not going to read the same skin cosmetics article just because I\u2019ve seen in on a different platform!<\/p>\n\n\n\n

Your followers have already seen your blog article on Facebook and read it. What other good reason would motivate them in opening the same blog article <\/em>on Twitter\/LinkedIn\/Instagram\/etc?<\/p>\n\n\n\n

This only creates redundancy. Your repetitive posts from the different platform would only make them feel bombarded and the higher chances of them unfollowing. It also makes your brand feel less personal.<\/p>\n\n\n\n

Correcting this Social Media Marketing mistake<\/em>\u2026<\/em><\/h3>\n\n\n\n

1. Variations<\/strong><\/h3>\n\n\n\n

I\u2019ve noticed a big lack of variation from our clients\u2019 social media posts.<\/p>\n\n\n\n

Instead of publishing so much<\/em> content almost 3x a week that barely anyone reads, minimize it to at least one per week and create variations out of it.<\/p>\n\n\n\n

By variations, I mean making an audio\/podcast version, image, top quotes, infographics, video versions out of it. As long as it\u2019s fresh and interesting.<\/p>\n\n\n\n

The goal is to create a massive interlinking web-based on ONE original blog content that would generate traffic.<\/p>\n\n\n\n

Think of it as one major article with many teasers, snippets, and featured ads with one goal: to redirect traffic to the parent blog article.<\/p>\n\n\n\n

2. Scheduling<\/strong><\/h3>\n\n\n\n

Problem: your followers feel bombarded with your redundant blog articles.<\/p>\n\n\n\n

Naturally, the answer is to ease your postings for easier consumption.<\/p>\n\n\n\n

Alter your social media schedule strategically to reach different people on different time of the day in different networks with different headlines or images.<\/p>\n\n\n\n

The best part? The traffic you\u2019ll receive every day is, undoubtedly, different!<\/p>\n\n\n\n

Experiment on which strategy works best with your audience by mixing your approach.<\/p>\n\n\n\n

Here\u2019s a great example of how you can distribute your content without bombarding customers:<\/p>\n\n\n\n

\"social<\/figure><\/div>\n\n\n\n

Seems like an overwhelming calendar? See how Post Planner can help. <\/p>\n\n\n\n

You can also use Sprout Social<\/a>, Hootsuite<\/a>, and Buffer<\/a> to schedule your content strategically.<\/p>\n\n\n\n

3. Spark A Conversation<\/strong><\/h3>\n\n\n\n

Start a personal engagement. Instead of establishing a one-way communication by constantly feeding your customers what you want to deliver, try to learn what the market is talking about and invite your audience to spark an intelligent conversation with your brand.<\/p>\n\n\n\n

Create a fresh, original content afterwards based on your customers\u2019 intelligent POV.<\/p>\n\n\n\n

This hits two birds in one stone \u2013 being keyword optimised for SEO rankings and under the hottest-issue <\/em>radar.<\/p>\n\n\n\n

\u201cSocial Media Marketing is a failure!\u201d<\/h2>\n\n\n\n

Over 160,000 long-form posts are being published<\/a> on LinkedIn every week. There are more than 50 million business pages<\/a> on Facebook alone while Twitter has 313M users<\/a>.<\/p>\n\n\n\n

Point being, everyone is already connected online. Both people and <\/em>businesses.<\/p>\n\n\n\n

How I see it, marketers use social media as a tool to tell users to buy their product. That\u2019s it. There\u2019s no means of standing out among the sea of businesses showcasing what they have to offer and waiting for results. Everything is saturated and all the same.<\/p>\n\n\n\n

What you need to do is to dig deeper on how your customer thinks. Know what makes them tick and correlate it with your product.<\/p>\n\n\n\n

Next time somebody tells you a tactic on social media, don\u2019t give up hope all too soon! Be a little more user-friendly on your pages and each post will be sure to engage.<\/p>\n\n\n\n

Remember that there is no such thing as insufficient traffic. You could only be barking at the wrong tree.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Marketing is a serious business.<\/p>\n

Say it again with me: Social Media Marketing is a serious business.<\/p>\n

It\u2019s not just something you can set-up, step away from, and wait for the results.<\/p>\n

If you do this, you won\u2019t be getting any results at all.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[44],"yoast_head":"\nThe #1 Common Mistake in Social Media Marketing (and ways how to fix it)<\/title>\n<meta name=\"description\" content=\"You can finally start getting some good conversion from your Social Media Marketing if you stop doing this one, specific mistake.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/social-media-marketing-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The #1 Common Mistake in Social Media Marketing (and ways how to fix it)\" \/>\n<meta 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