{"id":12056,"date":"2022-09-15T18:01:34","date_gmt":"2022-09-15T08:01:34","guid":{"rendered":"https:\/\/wordpress-113725-3695774.cloudwaysapps.com\/?p=11508"},"modified":"2022-10-18T09:22:04","modified_gmt":"2022-10-17T23:22:04","slug":"mailchimp-vs-klaviyo","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/","title":{"rendered":"Mailchimp vs Klaviyo&#8230;Is there a clear victor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12056\" class=\"elementor elementor-12056\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d0d7e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d0d7e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-308b5ef4\" data-id=\"308b5ef4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac8c789 elementor-widget elementor-widget-text-editor\" data-id=\"4ac8c789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>With all the options available for email marketing today, we&#8217;ve taken a look under the hood of two of the major players in the industry &#8211; Mailchimp and Klaviyo &#8211; in order to help you decide what platform best suits you!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We have said time and again that investing in the customer lifetime value is far more important than just acquiring new leads all the time.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Don\u2019t get us wrong, it is super important to feed the top of the funnel for new business, but the secret to becoming that top 1% of e-commerce businesses that turn over thousands of dollars a month without a problem is taking care and nurturing their return customers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You have already acquired their trust from the get-go but customer service does not end there. Fostering and Maintaining a great customer relationship is the lifeblood of any lucrative e-commerce business. The question is, how do you nourish and nurture these people?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This is where email marketing comes in and choosing the right email marketing tool is tantamount to your success (or failure) when it comes to after-sales services.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Email marketing can take the form of different goals for different businesses, so for this reason, we came up with a comparison of two of the most popular email marketing tools out there, <a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a> and <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Without further ado, let\u2019s dive in.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Functions and Features<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>List Building and Segmentation<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Klaviyo prides itself on list building and segmentation, what with its dynamic segmentation that gets updated automatically (which saves you time and energy in doing it manually) plus the detailed structure and customisation that comes with it.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can build a list using website activity, user behaviour based parameters or a combination of both, including or excluding segments with different tagging functions for better targeting and optimisation of emails. The possibilities are actually quite incredible.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>On the other hand, Mailchimp\u2019s segmentation functions are somewhat lacking in terms of customisation and features. Although, you can still divide your customers into smaller lists, the added customisation that Klaviyo has, has overshadowed Mailchimp on this.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4><em>Verdict: <\/em><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Klaviyo wins this round with its powerful customisation and segmentation features.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Automations<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Another feature that you would want to consider when choosing your email marketing platform is the automation capabilities that come with it.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Agency speaking, Klaviyo kills other competitors with its awesome and top-notch customisable automation features. They also have ready to go basic templates to help you get started which allow you to dip your toes into the potential of a fully customised user experience. These basic templates are easy to manipulate and edit according to your business needs and demands. You can also create multiple workflows with a wide range of directions depending on your customers\u2019 attributes and behaviours.\u00a0 Savvy, right?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Not to mention it is visually super easy to work with.a<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mailchimp on the other hand has a more basic automation process that you can base on your different marketing goals. Their automation customisation might not be as robust as Klaviyo but it does work well for very basic automation. The tool can also be integrated with your e-commerce website to better target customers behaviour with its paid plan of course.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4><em>Verdict:<\/em><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>For e-commerce businesses, Klaviyo is the best option to help more of your customers and get their target sales and lead generation processes. It can be slightly more expensive as compared to Mailchimp but with its highly customisable automation and flows, we think it\u2019s worth every penny.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Reporting \/ Data Analytics and Integrations<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Let\u2019s change things up a bit and reverse the order a bit to be fair.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mailchimp has a simple and well-organised way of reporting and data analytics. You can easily see everything in a nutshell in the dashboard section once you log in to your account. You can also check for comparisons on which email segments and automation are performing well and those who don\u2019t like A|B testing and such.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In terms of the number of integration, Mailchimp gets the upper hand just because of the massive list it offers HOWEVER, it doesn\u2019t integrate as well as Klaviyo does with one of the most popular e-commerce platforms, Shopify, which can be a major deciding factor for Shopify users.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cI swear it did integrate with Shopify, this can\u2019t be right\u201d.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Well, Mailchimp did integrate with Shopify once, but we hate to break it to you;\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mailchimp and Shopify broke up back in 2019.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As for Klaviyo, its reporting and analytics are not for the faint of heart. Like its other features and functions, it can be massively overwhelming due to the very detailed reporting. But don\u2019t let this scare you, its highly detailed reporting can help you understand so much more of the customer journey and help you make decisions based on them. It may be a learning curve and process to get used to, but well worth it for you to be able to optimise all the details that it offers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Klaviyo is SHOPIFY approved<\/strong>, user friendly and the number one email platform we recommend for Shopify users.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4><em>Verdict<\/em>:<\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Klaviyo is the number one option for Shopify e-commerce businesses.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":11509,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-11509\" src=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Flow-1.jpg\" alt=\"A visual demonstration of the power of a customised email flow as created by Klaviyo.com.\" \/>\n<p>&nbsp;<\/p>\n<figcaption>Image Source &#8211; <a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a><br \/>Image description: A visual demonstration of the power of a customised email flow.<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Overall, we absolutely love Klaviyo and it\u2019s clearly the winner for us in terms of features, automation and reporting. It might be a little more on the expensive side but it does its job and more.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you\u2019re not currently on Klaviyo, we highly recommend making the switch. It&#8217;s a super easy process from platforms like Mailchimp with its data integration, allowing you to move from your current platform to Klaviyo without having to re-enter any data.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We love helping our clients thrive with their email marketing, so if you would like to learn more or even have us look under the hood of what you are clurrently doing in order to find some clear opportunities we would love to chat. Click below to book your FREE strategy session with one of our digital marketing experts and start your journey to optimising your email marketing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8a3faf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8a3faf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01a1972\" data-id=\"01a1972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe810f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abe810f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f5499 elementor-widget elementor-widget-text-editor\" data-id=\"c0f5499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"has-inline-color has-black-color\">If you would like to find out how these opportunities can impact your business, or would like an audit on your current email marketing; we want to offer you a <strong><em>complimentary strategy session<\/em><\/strong>, where we can find opportunities and discover how we can unlock them together.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960d3d8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"960d3d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/bidpixel.com\/free-strategy-session\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Free Strategy Session<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With all the options available for email marketing today, we&#8217;ve taken a look under the hood of two of the major players in the industry &#8211; Mailchimp and Klaviyo &#8211; in order to help you decide what platform best suits you! We have said time and again that investing in the customer lifetime value is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11,114,23],"tags":[113,44,47,50,74,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailchimp vs Klaviyo...Is there a clear victor? - BidPixel Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailchimp vs Klaviyo...Is there a clear victor? - BidPixel Marketing\" \/>\n<meta property=\"og:description\" content=\"With all the options available for email marketing today, we&#8217;ve taken a look under the hood of two of the major players in the industry &#8211; Mailchimp and Klaviyo &#8211; in order to help you decide what platform best suits you! We have said time and again that investing in the customer lifetime value is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\" \/>\n<meta property=\"og:site_name\" content=\"BidPixel Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bidpixel\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T08:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T23:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BidPixel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BidPixel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\"},\"author\":{\"name\":\"BidPixel\",\"@id\":\"https:\/\/bidpixel.com\/#\/schema\/person\/3d0a6c60aa5af1906713ceff4229f2b3\"},\"headline\":\"Mailchimp vs Klaviyo&#8230;Is there a clear victor?\",\"datePublished\":\"2022-09-15T08:01:34+00:00\",\"dateModified\":\"2022-10-17T23:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\"},\"wordCount\":1085,\"publisher\":{\"@id\":\"https:\/\/bidpixel.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg\",\"keywords\":[\"customer list\",\"digital marketing\",\"eCommerce\",\"email marketing\",\"klaviyo\",\"mailchimp\"],\"articleSection\":[\"Blog\",\"eCommerce\",\"Email Marketing\",\"Shopify\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\",\"url\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\",\"name\":\"Mailchimp vs Klaviyo...Is there a clear victor? - BidPixel Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/bidpixel.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg\",\"datePublished\":\"2022-09-15T08:01:34+00:00\",\"dateModified\":\"2022-10-17T23:22:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage\",\"url\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg\",\"contentUrl\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg\",\"width\":1024,\"height\":539,\"caption\":\"Klaviyo Vs Mailchimp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bidpixel.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mailchimp vs Klaviyo&#8230;Is there a clear victor?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bidpixel.com\/#website\",\"url\":\"https:\/\/bidpixel.com\/\",\"name\":\"BidPixel Marketing\",\"description\":\"Smart Growth Marketers\",\"publisher\":{\"@id\":\"https:\/\/bidpixel.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bidpixel.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bidpixel.com\/#organization\",\"name\":\"BidPixel Marketing\",\"url\":\"https:\/\/bidpixel.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/bidpixel.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/BidPixel-Logo-2022.png\",\"contentUrl\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/BidPixel-Logo-2022.png\",\"width\":2000,\"height\":600,\"caption\":\"BidPixel Marketing\"},\"image\":{\"@id\":\"https:\/\/bidpixel.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bidpixel\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bidpixel.com\/#\/schema\/person\/3d0a6c60aa5af1906713ceff4229f2b3\",\"name\":\"BidPixel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/bidpixel.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/cropped-cropped-Team-BidPixel-400-96x96.jpg\",\"contentUrl\":\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/cropped-cropped-Team-BidPixel-400-96x96.jpg\",\"caption\":\"BidPixel\"},\"description\":\"BidPixel is a team of hard working fun loving humans who have been been creating winning marketing campaigns since 2016.\",\"url\":\"https:\/\/bidpixel.com\/author\/bpadmin525262\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mailchimp vs Klaviyo...Is there a clear victor? - BidPixel Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/","og_locale":"en_US","og_type":"article","og_title":"Mailchimp vs Klaviyo...Is there a clear victor? - BidPixel Marketing","og_description":"With all the options available for email marketing today, we&#8217;ve taken a look under the hood of two of the major players in the industry &#8211; Mailchimp and Klaviyo &#8211; in order to help you decide what platform best suits you! We have said time and again that investing in the customer lifetime value is [&hellip;]","og_url":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/","og_site_name":"BidPixel Marketing","article_publisher":"https:\/\/www.facebook.com\/bidpixel","article_published_time":"2022-09-15T08:01:34+00:00","article_modified_time":"2022-10-17T23:22:04+00:00","og_image":[{"width":1024,"height":539,"url":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg","type":"image\/jpeg"}],"author":"BidPixel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BidPixel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#article","isPartOf":{"@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/"},"author":{"name":"BidPixel","@id":"https:\/\/bidpixel.com\/#\/schema\/person\/3d0a6c60aa5af1906713ceff4229f2b3"},"headline":"Mailchimp vs Klaviyo&#8230;Is there a clear victor?","datePublished":"2022-09-15T08:01:34+00:00","dateModified":"2022-10-17T23:22:04+00:00","mainEntityOfPage":{"@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/"},"wordCount":1085,"publisher":{"@id":"https:\/\/bidpixel.com\/#organization"},"image":{"@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage"},"thumbnailUrl":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg","keywords":["customer list","digital marketing","eCommerce","email marketing","klaviyo","mailchimp"],"articleSection":["Blog","eCommerce","Email Marketing","Shopify"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/","url":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/","name":"Mailchimp vs Klaviyo...Is there a clear victor? - BidPixel Marketing","isPartOf":{"@id":"https:\/\/bidpixel.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage"},"image":{"@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage"},"thumbnailUrl":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg","datePublished":"2022-09-15T08:01:34+00:00","dateModified":"2022-10-17T23:22:04+00:00","breadcrumb":{"@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#primaryimage","url":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg","contentUrl":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Mailchimp-Banner-1.jpg","width":1024,"height":539,"caption":"Klaviyo Vs Mailchimp"},{"@type":"BreadcrumbList","@id":"https:\/\/bidpixel.com\/mailchimp-vs-klaviyo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bidpixel.com\/"},{"@type":"ListItem","position":2,"name":"Mailchimp vs Klaviyo&#8230;Is there a clear victor?"}]},{"@type":"WebSite","@id":"https:\/\/bidpixel.com\/#website","url":"https:\/\/bidpixel.com\/","name":"BidPixel Marketing","description":"Smart Growth Marketers","publisher":{"@id":"https:\/\/bidpixel.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bidpixel.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/bidpixel.com\/#organization","name":"BidPixel Marketing","url":"https:\/\/bidpixel.com\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/bidpixel.com\/#\/schema\/logo\/image\/","url":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/BidPixel-Logo-2022.png","contentUrl":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/BidPixel-Logo-2022.png","width":2000,"height":600,"caption":"BidPixel Marketing"},"image":{"@id":"https:\/\/bidpixel.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bidpixel"]},{"@type":"Person","@id":"https:\/\/bidpixel.com\/#\/schema\/person\/3d0a6c60aa5af1906713ceff4229f2b3","name":"BidPixel","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/bidpixel.com\/#\/schema\/person\/image\/","url":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/cropped-cropped-Team-BidPixel-400-96x96.jpg","contentUrl":"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/cropped-cropped-Team-BidPixel-400-96x96.jpg","caption":"BidPixel"},"description":"BidPixel is a team of hard working fun loving humans who have been been creating winning marketing campaigns since 2016.","url":"https:\/\/bidpixel.com\/author\/bpadmin525262\/"}]}},"_links":{"self":[{"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/posts\/12056"}],"collection":[{"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/comments?post=12056"}],"version-history":[{"count":7,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/posts\/12056\/revisions"}],"predecessor-version":[{"id":13130,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/posts\/12056\/revisions\/13130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/media\/11582"}],"wp:attachment":[{"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/media?parent=12056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/categories?post=12056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bidpixel.com\/wp-json\/wp\/v2\/tags?post=12056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}