{"id":12058,"date":"2022-09-15T17:59:14","date_gmt":"2022-09-15T07:59:14","guid":{"rendered":"https:\/\/wordpress-113725-3695774.cloudwaysapps.com\/?p=11599"},"modified":"2022-10-08T08:28:59","modified_gmt":"2022-10-07T22:28:59","slug":"3-valuable-insights-from-shopifys-future-of-commerce","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/3-valuable-insights-from-shopifys-future-of-commerce\/","title":{"rendered":"3 Valuable Insights from Shopify&#8217;s &#8216;Future of Commerce&#8217; report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12058\" class=\"elementor elementor-12058\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a144074 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a144074\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-361d94a7\" data-id=\"361d94a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66219f79 elementor-widget elementor-widget-text-editor\" data-id=\"66219f79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:heading -->\n<h2>Use these valuable insights to help future proof your business!<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Commerce is constantly evolving and so should you! Shopify has recently undertaken an in depth look into the future of commerce to reveal many insights that will help online brands future proof their business. Read on to learn about some key areas of focus you should factor in at your next business planning session to make sure you are forging strong relationships with your customers built on trust and first-party data!<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>As I\u2019m sure we\u2019re all aware, the business and ecommerce landscape has been rapidly changing over the past few years, and we are promised even more change in the foreseeable future.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Shopify has provided some incredible research on the current commerce environment and recommendations for combatting some of these changes that will impact online businesses going forward.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>If you\u2019re on the go, skip down a few lines to quickly digest our <strong>3 Highlights<\/strong> from the Shopify &#8216;Future of Commerce&#8217; report worth imbibing. However, when you find yourself with a cuppa and a quiet moment, we would highly encourage you to check out their <a href=\"https:\/\/www.shopify.com\/research\/future-of-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Future of Commerce report<\/a> and delve a little deeper, so you are on the front foot in getting your business future ready.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>3 Highlights from Shopify&#8217;s &#8216;Future of Commerce&#8217; report<\/h2>\n<!-- \/wp:heading --><!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>No more cookies\u2026<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Shopify states that Apple and Firefox already automatically block third-party cookies, and that Google has only confirmed it will delay this block until 2023. Going forward we will see huge changes in the way that social media platforms like Facebook, Pinterest and TikTok collect and report on on-platform ad data. Cookies will soon be a thing of the past and it\u2019s up to the brands to be focusing on collecting data directly from their customers &#8211; first-party data.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>This is your cue to understand how your business will be impacted by a cookie-less world and plan what you need to do in order to stay competitive in the market.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>2. Privacy, privacy, privacy!<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Consumers are exercising their privacy rights more than ever and governments are supporting them by bringing laws into effect that are forcing brands to have transparency around consumer data and its use. This has forced the biggest players in the online space to phase out the collection and distribution of third-party data.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>This is your cue to assess how you are collecting and using data. It&#8217;s time to focus efforts towards first-party data to ensure your business is customer centric in its approach to building long term loyal relationships, and increasing your customer lifetime value.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>\u00a03. <strong>Trust is becoming the biggest commodity!<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>With more consumer awareness around privacy, the efforts required by brands to earn consumers trust is increasing! It is more important than ever before to be focusing efforts towards collecting first-party data to engage with their customers and provide more personalised and transparent communications and experiences. But, it doesn\u2019t stop there. Personalisation alone isn\u2019t enough to build trust, according to Shopify; \u201cFifty-two percent of shoppers are more likely to purchase from a company with shared values\u201d.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":11529,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.shopify.com\/research\/future-of-commerce?utm_source=website&amp;utm_medium=content&amp;utm_campaign=2022-02-future-ecommerce-2022-webinar&amp;utm_content=foc_report_hub_read_now\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-11529\" src=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-09-14-at-1.55.41-pm-1024x278.png\" alt=\"Direct quote image extracted from the Shopify Future of Commerce report, dated 27-Sep-2021, emphasising the importance of having a customer centric focus. Source: https:\/\/www.shopify.com\/research\/future-of-commerce?utm_source=website&amp;utm_medium=content&amp;utm_campaign=2022-02-future-ecommerce-2022-webinar&amp;utm_content=foc_report_hub_read_now\" \/><\/a>\n<figcaption><strong>Image Source<\/strong>: <a href=\"https:\/\/www.shopify.com\/research\/future-of-commerce?utm_source=website&amp;utm_medium=content&amp;utm_campaign=2022-02-future-ecommerce-2022-webinar&amp;utm_content=foc_report_hub_read_now\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify.com<\/a><br \/><strong>Image Description<\/strong>: Direct quote extracted from the Shopify Future of Commerce report emphasising the importance of shifting efforts towards a customer centric focus.<\/figcaption>\n<\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>So there you have it, a very quick snippet into a comprehensive future of commerce report that&#8217;s worth the read!<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>We want to make sure that you, as a brand we represent, are ahead of the change and working towards collecting and owning better data.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Moving forward it is clear that the data you usually rely on for advertising will become less available. This means we have to become smarter about collecting data and rethink how we quantify online marketing success. Most of you have likely already heard from us in regards to Facebook no longer reporting accurately on conversion values, which we now know is no temporary issue that will be resolved. Now that we know that this is the future of data reporting, we encourage you to explore your options for first-party data collection.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>Klaviyo<\/strong> is a great idea to foster customer sign-ups and collect first-party information. Another option is looking into software such as <strong>Wicked Reports<\/strong> to collect more accurate first-party data from your website traffic.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Please feel free to reach out to us if you\u2019d like to discuss your options, or if you\u2019d like any more info on the above.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>You can also book a <strong>FREE<\/strong> and <strong>QUICK<\/strong> strategy call with us if you are unsure about how these changes might affect your brand, or what steps you should be shifting your digital marketing initiatives to help you future proof your business.<\/p>\n<!-- \/wp:paragraph --><!-- wp:buttons --><!-- \/wp:buttons --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:social-links -->\n<ul class=\"wp-block-social-links\"><!-- wp:social-link {\"url\":\"https:\/\/www.facebook.com\/bidpixel\",\"service\":\"facebook\"} \/--><!-- wp:social-link {\"url\":\"https:\/\/www.instagram.com\/bidpixel\/\",\"service\":\"instagram\"} \/--><!-- wp:social-link {\"url\":\"https:\/\/www.linkedin.com\/company\/bidpixel\/\",\"service\":\"linkedin\"} \/--><!-- wp:social-link {\"url\":\"https:\/\/twitter.com\/bidpixel\",\"service\":\"twitter\"} \/--><!-- wp:social-link {\"url\":\"hello@bidpixel.com\",\"service\":\"mail\"} \/--><\/ul>\n<!-- \/wp:social-links -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbabe76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbabe76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0577afb\" data-id=\"0577afb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd99e78 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cd99e78\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/bidpixel.com\/free-strategy-session\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Free Strategy Session<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Use these valuable insights to help future proof your business! Commerce is constantly evolving and so should you! Shopify has recently undertaken an in depth look into the future of commerce to reveal many insights that will help online brands future proof their business. Read on to learn about some key areas of focus you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9,117,11,114,23],"tags":[110,44,45,47,50,56,70,74,93],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Valuable Insights from Shopify&#039;s &#039;Future of Commerce&#039; report - BidPixel Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/3-valuable-insights-from-shopifys-future-of-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Valuable Insights from Shopify&#039;s &#039;Future of Commerce&#039; report - BidPixel Marketing\" \/>\n<meta property=\"og:description\" content=\"Use these valuable insights to help future proof your business! 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