{"id":1752,"date":"2021-05-02T12:14:21","date_gmt":"2021-05-02T02:14:21","guid":{"rendered":"https:\/\/wordpress-113725-642952.cloudwaysapps.com\/?p=1752"},"modified":"2022-10-08T08:51:58","modified_gmt":"2022-10-07T22:51:58","slug":"case-study-how-alex-phillis-luxury-real-estate-partnered-with-bidpixel-to-kiss-print-media-goodbye","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/case-study-how-alex-phillis-luxury-real-estate-partnered-with-bidpixel-to-kiss-print-media-goodbye\/","title":{"rendered":"Case Study: How Alex Phillis Luxury Real Estate Partnered With BidPixel To Kiss Print Media Goodbye"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1752\" class=\"elementor elementor-1752\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2667c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2667c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-828ac10\" data-id=\"828ac10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a259821 elementor-widget elementor-widget-text-editor\" data-id=\"a259821\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">$16.74 CPM<\/p><p style=\"text-align: center;\">4.52% CTR<\/p><p style=\"text-align: center;\">70% Increase In Organic Traffic<\/p><p style=\"text-align: center;\">182% Increase in Video Views<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af029b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af029b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68397719\" data-id=\"68397719\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322d4a8e elementor-widget elementor-widget-text-editor\" data-id=\"322d4a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Alex Phillis Luxury Real Estate is, as the name sounds, a luxury high-end real estate agency on the Gold Coast catering to waterfront properties and both on and off-market\u00a0listings.<\/strong><\/p><p><strong>They&#8217;re a little bit different when it comes to real estate agencies. <\/strong><\/p><p><span style=\"font-weight: 400;\">There&#8217;s no listings in a window front. There are no agents knocking on Doors. They don&#8217;t over value\u00a0and under deliver on expectations and heck, they don&#8217;t even have a shop front!<\/span><\/p><p><span style=\"font-weight: 400;\">These are all the makings of real estate agent late in this century. <\/span><\/p><p><span style=\"font-weight: 400;\">The other remarkable thing about what Alex Phillis luxury real estate is doing, Is the fact that they do absolutely no Print Media advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">And why would they. They&#8217;ve never got a return on it. It costs a fortune, and it&#8217;s not reactively in front of people&#8217;s faces when they&#8217;re ready to consume the information.<\/span><\/p><p><span style=\"font-weight: 400;\">Alex himself knew that he needed to be online and digital in this day and age. He wanted a partner who could be reactive, who was understanding of this vendor&#8217;s target market and he needed someone to build good demographics and buyer personas to get these high-end properties in front of the right people.<\/span><\/p><p><span style=\"font-weight: 400;\"> BidPixel is exactly that for him. We use all the hyper targeting that comes with Facebook&#8217;s 273,000 touch points, to build out buyer personas for every single property that he has listed. With this granular information, we are ensuring that the ads we create are only ever getting served to the people who are actually interested in and can afford one of these bespoke properties.<\/span><\/p><p><span style=\"font-weight: 400;\"> The beauty about using Facebook advertising is that we are serving this ad content to hyper-targeted consumers when they&#8217;re ready to see it.\u00a0<\/span><span style=\"font-weight: 400;\">We don&#8217;t have to wait for a Saturday morning newspaper to come out. <\/span><\/p><p><span style=\"font-weight: 400;\">As soon as one of these high and customers picks up their smartphone and opens Facebook or Instagram or even one of Facebook&#8217;s partner networks like <a href=\"http:\/\/domain.com\" class=\"broken_link\">Domain<\/a> or <a href=\"http:\/\/gumtree.com\">Gumtree<\/a>,\u00a0we serve them ads.<\/span><\/p><h3><span style=\"font-weight: 400;\">So what have we actually done?<\/span><\/h3><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2b50.svg\" alt=\"\u2b50\" \/>\u00a0Lead generation National, Local and Expat for listings<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2b50.svg\" alt=\"\u2b50\" \/>\u00a0Listing awareness campaigns<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2b50.svg\" alt=\"\u2b50\" \/>\u00a0Video campaigns<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2b50.svg\" alt=\"\u2b50\" \/>\u00a0New listing lead generation<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2b50.svg\" alt=\"\u2b50\" \/>\u00a0<\/span>Sold campaigns with lead generation for neighbouring properties<\/p><blockquote><div dir=\"ltr\"><p class=\"gmail-p1\"><span class=\"gmail-s1\"><span class=\"gmail-Apple-converted-space\">I\u00a0<\/span>made a decision very early in the stages of building our brand that I didn&#8217;t want to do high end real estate sales within traditional boundaries.<\/span><span class=\"gmail-s1\">\u00a0<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">I needed to partner with an agency that understood exactly where I wanted to be and where I wanted to go.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">The thing is with real estate, we need a funnel working really well and we need new listings coming in and maximum new enquiries on any advertising.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">It\u2019s not rocket science, but real estate sales really are a funnel.<span class=\"gmail-Apple-converted-space\">\u00a0<\/span><\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">New leads in the top (whether they are buyers or sellers), a progression through qualification and then property sales out the bottom.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">Working with the team at Bid Pixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">With most of our listings being over the two-million-dollar price range in a luxury and highly sought-after area of the Gold Coast, we need to make sure that the implementation of our advertising is polished.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">Video is at the top of our funnel with our buyer persona\u2019s being segmented into audiences based on how much of a property video they watch. Bid Pixel define anyone that\u2019s watched 75% or more of a given video as interested enough to garner more information. This strategy sees us segmenting down our initial audience with not only a high accuracy but also an extremely low cost per acquisition. In most instances, we are serving video views to highly-targeted potential buyers for under $0.06 per view.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">Liam from Bid Pixel likens this to a dating analogy. \u201cYou don\u2019t swipe right on tinder and ask a person to marry you. Instead, you court a date and woo them leading up to an exchange of information and eventually a date\u201d (or property inspection). Only once this courtship is mutual, do we then target our audiences to ask for their hand in a property purchase so to speak.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">The second stage after the initial video view campaigns is when we begin to serve ads asking for information. Our lead generation is quite simple &#8211; follow up the video campaign with an ad containing multiple images or videos of the property and a link through to either a lead generation form contained in Facebook or a bespoke landing page that contains the same call to action and imagery as the ad for continuity.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">We are prestige real estate agents! We are good at selling houses! We don\u2019t want to know the ins and outs of a Facebook marketing campaign, we just want to know that our marketing dollar is going as far and as targeted, as possible.<span class=\"gmail-Apple-converted-space\">\u00a0<\/span><\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">Bid Pixel gives us that confidence.<\/span><\/p><p class=\"gmail-p1\"><span class=\"gmail-s1\">We have spent $5000 on a one day print media ad in the local newspaper and receive zero inquiries and then when we spend $1400 on a month-long campaign within Facebook, reaching 35,500 highly-targeted individuals, we know where we want to put our money because the data informs us of the successes.<span class=\"gmail-Apple-converted-space\">\u00a0<\/span><\/span><\/p><\/div><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alex Phillis Luxury Real Estate is, as the name sounds, a luxury high-end real estate agency on the Gold Coast catering to waterfront properties and both on and off-market\u00a0listings.<\/p>\n<p>They&#8217;re a little bit different when it comes to real estate agencies.<\/p>\n","protected":false},"author":2,"featured_media":11704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9,21],"tags":[55,86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How Alex Phillis Luxury Real Estate Partnered With BidPixel To Kiss Print Media Goodbye - BidPixel Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/case-study-how-alex-phillis-luxury-real-estate-partnered-with-bidpixel-to-kiss-print-media-goodbye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How Alex Phillis Luxury Real Estate Partnered With BidPixel To Kiss Print Media Goodbye - BidPixel Marketing\" \/>\n<meta property=\"og:description\" content=\"Alex Phillis Luxury Real Estate is, as the name sounds, a luxury high-end real estate agency on the Gold Coast catering to waterfront properties and both on and off-market\u00a0listings. 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