{"id":2599,"date":"2021-03-19T14:49:56","date_gmt":"2021-03-19T04:49:56","guid":{"rendered":"https:\/\/wordpress-113725-785018.cloudwaysapps.com\/?p=2599"},"modified":"2022-10-08T12:49:16","modified_gmt":"2022-10-08T02:49:16","slug":"facebook-case-study-character-parties","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/facebook-case-study-character-parties\/","title":{"rendered":"Facebook Case Study: Character Parties"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2599\" class=\"elementor elementor-2599\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bafa68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bafa68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b0be4a\" data-id=\"9b0be4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9b962a elementor-widget elementor-widget-text-editor\" data-id=\"a9b962a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">$110 Avg. Sale Value<\/p><p style=\"text-align: center;\">17x ROAS<\/p><p style=\"text-align: center;\">$1.87 Avg. CPA<\/p><p style=\"text-align: center;\">104,700 Ad Impressions<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669adcf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669adcf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79321d48\" data-id=\"79321d48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78d830cc elementor-widget elementor-widget-text-editor\" data-id=\"78d830cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Character Parties are an online party supplies store based out of South East Queensland, Australia. Since 2012, these guys have shipped more than 32,000 orders across Australia.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Their core business is selling licensed character themed items for kids parties &#8211; cups, plates, balloons, invitations, you name it. Because of this, clients are purchasing multiple items to get the whole theme happening for their child\u2019s party.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of the nature of the business, their website was complex with many different products in many different product categories, which in turn made for a poor user experience. It also meant that it was hard to accurately track where potential customers were leaving the store. No business likes the idea of customers slipping through the cracks unnoticed, right?<\/span><\/p><p><span style=\"font-weight: 400;\">Character Parties reached out to BidPixel to assist them in effectively reaching customers that had left their store without a purchase. Again, they didn\u2019t want these customers leaving unnoticed. Their ideal outcome was to get a 5x return on their ad spend (ROAS).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We set up a plan to retarget customers that had visited any of the category level on their website. We wanted them back on the site to follow through with a purchase. Our first step to achieving this was to complete a Facebook Pixel install (<a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\">you can find more information about that here<\/a>). This allowed us to create Facebook and Instagram ads that were specifically targeted to customers who had visited any of the category levels on the website. We chose to retarget these customers within a 7-day period so we could reach them whilst they were at the height of their decision-making process.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Since Character Parties came on board with BidPixel, we have managed to get ads in front of nearly 110,000 parents (and still climbing). Each month we have had consistent results of at least <\/span><b>17 x return on their ad spend<\/b><span style=\"font-weight: 400;\"> with a cost per acquisition averaging at $1.87. With an average sale being in excess of $110, an exceptional result, would you agree? But it doesn\u2019t stop there. In the last 14 days, we have seen their results continue to improve, maintaining a <\/span><b>26 x return on ad spend<\/b><span style=\"font-weight: 400;\">. On top of that, one of the ads we created is seeing a whopping <\/span><b>170 x return on ad spend<\/b><span style=\"font-weight: 400;\">, talk about exceeding your goals!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Character Parties, we are continuing to see consistent and improving results due to some simple but effective retargeting campaigns. What does it mean for them? They can keep doing what they do best, selling party supplies. They know that any money they are spending on Facebook &amp; Instagram advertising is making its way back into their business through increased sales and customer retention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Their core business is selling licensed character themed items for kids parties &#8211; cups, plates, balloons, invitations, you name it. Because of this, clients are purchasing multiple items to get the whole theme happening for their child\u2019s party.<\/p>\n","protected":false},"author":2,"featured_media":9888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,120,11,13],"tags":[47,55],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Case Study: Character Parties - BidPixel Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/facebook-case-study-character-parties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Case Study: Character Parties - BidPixel Marketing\" \/>\n<meta property=\"og:description\" content=\"Their core business is selling licensed character themed items for kids parties - cups, plates, balloons, invitations, you name it. 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