{"id":2627,"date":"2022-03-19T15:51:35","date_gmt":"2022-03-19T05:51:35","guid":{"rendered":"https:\/\/wordpress-113725-785018.cloudwaysapps.com\/?p=2627"},"modified":"2022-10-08T13:03:15","modified_gmt":"2022-10-08T03:03:15","slug":"putting-your-brand-right-in-front-of-your-ideal-client","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/putting-your-brand-right-in-front-of-your-ideal-client\/","title":{"rendered":"Client Case Study: Hunter Design School &#8211; Putting Your Brand Right In Front Of Your Ideal Client"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2627\" class=\"elementor elementor-2627\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed67ca8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed67ca8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a990ad5\" data-id=\"a990ad5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d12af67 elementor-widget elementor-widget-text-editor\" data-id=\"d12af67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">$2.80 Per Lead<br \/>20,000 Targeted People<br \/>Lead Automation<br \/>273,000 Touch Points<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-591117da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"591117da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4507cd\" data-id=\"4507cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3179e69d elementor-widget elementor-widget-text-editor\" data-id=\"3179e69d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Learn how a design school went from generic advertising to generating strong leads through targeted Facebook campaigns.<\/strong><\/h2><p>Hunter Design School is a design school based out of Newcastle in NSW.<\/p><p>They specialise in tertiary qualifications for different areas of design. This includes Interior Design, Graphic Design, Colour Consulting as well as CAD qualifications.<\/p><p>Offering qualifications in the niche area of design meant that Hunter Design School was not going to appeal to everybody. Using traditional forms of advertising meant that there was little way that these guys could be specific in their targeting to ensure they were reaching their potential students.<\/p><p>The goal was to increase their presence as a design school and<a href=\"https:\/\/www.youtube.com\/watch?v=04x2ZsfTG6g\" target=\"_blank\" rel=\"noopener noreferrer\"> generate quality leads<\/a> for potential future students.<\/p><h2><b>The Plan<\/b><\/h2><p>Firstly, we set out to build their brand.<\/p><p>This involved setting up a campaign specifically directed to the creative community using hyper-targeting under multiple strategies. We then went and set up a campaign that was specifically designed to connect the design school with strong leads for potential students.<\/p><p>Again, we used hyper-targeting and we also used strategic exclusions to further increase the strength of the campaign.<\/p><h2>&#8220;What we asked for (and got) was to increase our presence as a design school and generate quality leads for potential future students.&#8221;<\/h2><h6>&#8211; Donna, HDS<\/h6><h3>\u00a0<\/h3><h3><b>The Results<\/b><\/h3><p>Since Hunter Design School engaged with BidPixel, we have continued to optimize their campaigns through different trials and testing.<\/p><p><strong>In the last month, their campaigns have reached just over 20,000 creative students looking to enrol.<\/strong><\/p><p>Following from these campaigns, they have received solid leads for potential students with one ad producing leads at a low cost of\u00a0<strong>$2.80 per lead.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><h3><b>The Wrap Up<\/b><\/h3><p>Although Hunter Design School has a fairly niche market, we here at BidPixel have been able to assist them to generate strong leads, connecting them to their ideal client. Gone are the days of just putting your brand out there and hoping the right people come along.<\/p><p>\u00a0<\/p><h2>Does this sound like your business?<\/h2><h4><span style=\"font-weight: 400;\">Maybe you run a business and you are wanting to see better returns from your ad spend? <\/span><\/h4><h4><span style=\"font-weight: 400;\">Maybe you would love to move some more stock and see your sales increase? <\/span><\/h4><h4><span style=\"font-weight: 400;\">We would love to have a chat to you about how we can help you make that happen. <\/span><\/h4><h4><strong>Submit your details for a FREE 30-minute chat about how Facebook, Instagram, Google or YouTube ads can work for you.<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How did they balance being so funny and being such respected artists?\u201d This question was recently posed by a visitor in reference<\/p>\n","protected":false},"author":2,"featured_media":11711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,17],"tags":[33,55,132,133,134],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Putting Your Brand Right In Front Of Your Client | Hunter Design School<\/title>\n<meta name=\"description\" content=\"Learn how Hunter Design school went from generic advertising to generating strong leads through targeted Facebook campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/putting-your-brand-right-in-front-of-your-ideal-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putting Your Brand Right In Front Of Your Client | Hunter Design School\" \/>\n<meta property=\"og:description\" content=\"Learn how Hunter Design school went from generic advertising to generating strong leads through targeted Facebook campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bidpixel.com\/putting-your-brand-right-in-front-of-your-ideal-client\/\" \/>\n<meta property=\"og:site_name\" content=\"BidPixel Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bidpixel\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-19T05:51:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-08T03:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2022\/09\/Donna-HDS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1022\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BidPixel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BidPixel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bidpixel.com\/putting-your-brand-right-in-front-of-your-ideal-client\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bidpixel.com\/putting-your-brand-right-in-front-of-your-ideal-client\/\"},\"author\":{\"name\":\"BidPixel\",\"@id\":\"https:\/\/bidpixel.com\/#\/schema\/person\/3d0a6c60aa5af1906713ceff4229f2b3\"},\"headline\":\"Client Case Study: Hunter Design School &#8211; 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