{"id":2635,"date":"2021-03-19T16:08:38","date_gmt":"2021-03-19T06:08:38","guid":{"rendered":"https:\/\/wordpress-113725-785018.cloudwaysapps.com\/?p=2635"},"modified":"2022-10-08T08:52:11","modified_gmt":"2022-10-07T22:52:11","slug":"how-one-real-estate-agent-sold-a-3-5-million-property-off-a-5-day-facebook-ad","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/how-one-real-estate-agent-sold-a-3-5-million-property-off-a-5-day-facebook-ad\/","title":{"rendered":"Case Study: How One Real Estate Agent Sold A $3.5 Million Property Off A $5\/Day Facebook Ad | Alex Phillis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2635\" class=\"elementor elementor-2635\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa861de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa861de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74cdd292\" data-id=\"74cdd292\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d74606 elementor-widget elementor-widget-text-editor\" data-id=\"41d74606\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>$3.5 Million Sale From $5\/Day Ad<\/h2>\n<h2>$15 Million Of Sales In 1 Mth<\/h2>\n<h2>5 x More Leads Than REA &amp; Domain<\/h2>\n<h2>$0.62 CPC Across Account<\/h2>\nA<strong>lex Phillis Luxury Real Estate is premium real estate agent based out of the northern end Gold Coast in Queensland. <\/strong>\n\nThese guys specialised in high-end transactions involving multi-million dollar waterfront properties.\n<h3><b>The Problem<\/b><\/h3>\nReal Estate is a competitive game, and this high-end area of the Gold Coast was definitely no exception.\n\nTraditionally, real estate agents rely heavily on weekend newspapers and key positioning within websites such as Domain.com.au and Realestate.com.au.\n\nThere was little way of knowing if these <a href=\"https:\/\/www.youtube.com\/watch?v=BrIs-9iF3j4\" target=\"_blank\" rel=\"noopener noreferrer\">forms of advertising<\/a> were getting in front of the right people for the high-end properties they were listing, lead generation was traditionally slower then for lower price bracket property.\n\nThey needed a way of getting high quality leads for both buyers and new property listings.\n<h3><b>The Goal<\/b><\/h3>\nAlex Phillis engaged with BidPixel to create Facebook campaigns that would achieve 2 things.\n\nThe first was to get solid buyer leads for the properties they had listed.\n\nThe second was to <a href=\"https:\/\/bidpixel.com\/blog\/putting-your-brand-right-in-front-of-your-ideal-client\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase his brand profile in the local area<\/a> and gain quality leads for new property listings.\n<h3><b>The Plan<\/b><\/h3>\nTo get quality buyer leads, we set out to reach a broad audience of potential buyers and then use the data of their engagement levels to narrow the audience down further until their ads were sitting in front of serious players.\n<h4>A classic top to bottom funnel approach mixed with some strategic digital targeting.<\/h4>\nOn top of that, in line with their second objective, we connected them with property owners within their selling area to ensure they knew that Alex Phillis was the first stop on your property selling journey.\n<h3>Working with the team at Bid Pixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.<\/h3>\n<h6>&#8211; Alex Phillis<\/h6>\n<b style=\"color: inherit; font-size: 1.56em;\">The Results<\/b>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n\nWe were able to drive more property listing enquiries from the local area which were compounded by the success and unique approach of his other listings.\n<h4><strong>For the last three months, some of the top level\u00a0wins for Alex have been:<\/strong><\/h4>\n<ul>\n \t<li>Selling a $3.7 million waterfront property off just a $5\/day Facebook ad.<\/li>\n \t<li>Spending $1,400 to get in front of 90,000 highly interested buyers of just one property<\/li>\n \t<li>Over the last month alone, we\u2019ve helped Alex sell $15 million in property of just over $800 in Facebook advertising<\/li>\n \t<li>Highly segment potential buyers and sellers with Facebook\u2019s 273,000 touch points to build a demographic<\/li>\n \t<li>Use current user interests to determine if a person is looking to sell or in a buying consideration process.<\/li>\n \t<li>Garner 5 x more leads through Facebook and Instagram advertising then two of the top online real estate listing websites combined.<\/li>\n<\/ul>\nWorking with Alex Phillis is an ongoing process of optimisation and testing.\n\nCurrently, we are garnering 10+ closing vendor leads per week with a mixture of Facebook and Instagram ads as well as dynamically changing landing pages.\n<h3><strong>The Testimonial<\/strong><\/h3>\n\u201cI made a decision very early in the stages of building our brand that I didn\u2019t want to do high-end real estate sales within traditional boundaries.\n\nI needed to partner with an agency that understood exactly where I wanted to be and where I wanted to go.\n\nThe thing is with real estate, we need a funnel working really well and we need new listings coming in and maximum new enquiries on any advertising.\n\nIt\u2019s not rocket science, but real estate sales really are a funnel. New leads in the top (whether they are buyers or sellers), a progression through qualification and then property sales out the bottom.\n<h4>Working with the team at Bid Pixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.<\/h4>\nWith most of our listings being over the two-million-dollar price range in a luxury and highly sought-after area of the Gold Coast, we need to make sure that the implementation of our advertising is polished.\n\nVideo is at the top of our funnel with our buyer persona\u2019s being segmented into audiences based on how much of a property video they watch.\n\nBidPixel define anyone that\u2019s watched 75% or more of a given video as interested enough to garner more information. This strategy sees us segmenting down our initial audience with not only a high accuracy but also an extremely low cost per acquisition. In most instances, we are serving video views to highly-targeted potential buyers for under $0.06 per view.\n\nLiam from Bid Pixel likens this to a dating analogy. \u201cYou don\u2019t swipe right on tinder and ask a person to marry you. Instead, you court a date and woo them leading up to an exchange of information and eventually a date\u201d (or property inspection). Only once this courtship is mutual, do we then target our audiences to ask for their hand in a property purchase so to speak.\n\nThe second stage after the initial video view campaigns is when we begin to serve ads asking for information. Our lead generation is quite simple \u2013 follow up the video campaign with an ad containing multiple images or videos of the property and a link through to either a lead generation form contained in Facebook or a bespoke landing page that contains the same call to action and imagery as the ad for continuity.\n\nWe are prestige real estate agents! We are good at selling houses! We don\u2019t want to know the ins and outs of a Facebook marketing campaign, we just want to know that our marketing dollar is going as far and as targeted, as possible. Bid Pixel gives us that confidence.\n\nWe have spent $5000 on a one-day print media and in the local newspaper and receive zero inquiries and then when we spend $1400 on a month-long campaign within Facebook, reaching 35,500 highly-targeted individuals, we know where we want to put our money because the data informs us of the successes.\u201d\n\n\u2013 Alex Phillis\n<h3><b>The Wrap Up<\/b><\/h3>\nReal Estate is a tough game and agents are always looking for ways to get ahead and stay ahead of their competitors.\n\nAlex Phillis Luxury Real Estate is the perfect example of embracing a new approach and seeing the success. There is no slowing down for these guys and it is a huge privilege for us here at BidPixel to be a part of it.\n\n<\/div>\n<\/div>\n<h2>Does this sound like your business?<\/h2>\n<h4><span style=\"font-weight: 400;\">Maybe you run a business and you are wanting to see better returns from your ad spend? <\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Maybe you would love to move some more stock and see your sales increase? <\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">We would love to have a chat to you about how we can help you make that happen. <\/span><\/h4>\n<h4><strong>Submit your details for a FREE 30-minute chat about how Facebook, Instagram, Google or Youtube ads can work for you.<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How did they balance being so funny and being such respected artists?\u201d This question was recently posed by a visitor in reference<\/p>\n","protected":false},"author":2,"featured_media":12302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,21],"tags":[55,86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How One Real Estate Agent Sold A $3.5 Million Property Off A $5\/Day<\/title>\n<meta name=\"description\" content=\"How One Real Estate Agent Sold A $3.5 Million Property Off A $5\/Day with the help of BidPixel&#039;s advertising strategies in Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/how-one-real-estate-agent-sold-a-3-5-million-property-off-a-5-day-facebook-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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