{"id":9504,"date":"2021-04-01T09:37:28","date_gmt":"2021-03-31T23:37:28","guid":{"rendered":"https:\/\/wordpress-113725-3695774.cloudwaysapps.com\/?p=9504"},"modified":"2022-10-19T12:28:12","modified_gmt":"2022-10-19T02:28:12","slug":"3-tips-to-generate-sales-with-instagram-ads","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/3-tips-to-generate-sales-with-instagram-ads\/","title":{"rendered":"3 Tips to Generate Sales with Instagram Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9504\" class=\"elementor elementor-9504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d398dc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d398dc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e1d71\" data-id=\"36e1d71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f17e4bb elementor-widget elementor-widget-text-editor\" data-id=\"4f17e4bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:image {\"align\":\"center\",\"id\":9506,\"width\":580,\"height\":386,\"sizeSlug\":\"large\"} --><!-- \/wp:image --><!-- wp:paragraph -->\n<p>So you\u2019ve been using Instagram organically for your business for quite some time, how do you step up your sales game by using Instagram ads?\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Instagram has been known to generate sales for a lot of e-commerce brands so what&#8217;s stopping you from getting your fair share? Definitely not us!\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>We are here to help you with a few tips (as usual) to maximise profits from your Instagram ads for your online business.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\n<h4>1. <strong>Never &#8216;Promote&#8217; the post on Instagram.\u00a0<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:image {\"id\":9509,\"sizeSlug\":\"large\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-image-9509\" src=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1.jpg\" alt=\"\" srcset=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1.jpg 2560w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1-300x200.jpg 300w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1-1024x683.jpg 1024w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1-768x512.jpg 768w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1-1536x1024.jpg 1536w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/kate-torline-VeiqoYAEeis-unsplash-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>Ever come across your Instagram feed and saw that \u2018Promote\u2019 blue button at the bottom right? It might be tempting to just click on it and spend some $$$ however, this is not the best way to go.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Something we always remind potential clients in our Complimentary Strategy Calls is that Instagram wants to take your money &#8211; so they make it as easy as possible for you to spend it on their ads platform. This in no way means that the \u2018Promoting\u2019 method is going to get you the best bang for your buck.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>To understand why this is a bad idea for your business, means you need to understand exactly what is happening behind the scenes when you promote your post. Promoting your post is the same thing as Boosting your post on Facebook. These are the easy ways to start \u2018advertising\u2019 on their platforms. By promoting your post, you are spending money to reach your immediate ecosystem that consists of your current followers and their followers. Yes you are introducing your brand to new people, but you will be spending your money to reach \u2018everyone\u2019, not people identified as being a part of your niche.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>So what should you be doing?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>You should be using Facebook Ads Manager to run your Instagram Ads.\u00a0 By using Facebook Ads Manager, you are opening your brand up to a world of ways to target your exact niche. If you have identified exactly what your ideal customer looks like, you can target them specifically in Facebook Ads Manager to show them your highly-targeted ads on Instagram. This is a cost-efficient and more effective way to show your brand to new audiences and increase your sales.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><em>TIP: For a more detailed explanation of how to set up Facebook Ads Manager for your Business, you can check out Facebook\u2019s article <\/em><a href=\"https:\/\/www.facebook.com\/business\/help\/1513393428972189?id=1997185213680277\"><em>here.<\/em><\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\n<h4>2. <strong>Use Lookalike Audiences<\/strong> for Instagram Ads<\/h4>\n<!-- \/wp:heading --><!-- wp:image {\"id\":9510,\"sizeSlug\":\"large\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"2560\" height=\"1700\" class=\"wp-image-9510\" src=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1.jpg\" alt=\"\" srcset=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1.jpg 2560w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1-300x199.jpg 300w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1-1024x680.jpg 1024w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1-768x510.jpg 768w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1-1536x1020.jpg 1536w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/davide-ragusa-gcDwzUGuUoI-unsplash-scaled-1-2048x1360.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>If you have been running and targeting customers through ads for a while, you will already have data that you can repurpose as lookalike audiences.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Lookalike audiences are the best strategy to introduce your brand to new audiences. This top of funnel strategy paired with a strong middle and bottom of funnel strategy will mean you brand is consistently being shown to new audiences that look exactly like your current customers.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>You can check out how to create a lookalike audience <a href=\"https:\/\/www.facebook.com\/business\/help\/458132024732845?id=401668390442328&amp;helpref=search&amp;sr=4&amp;query=lookalike\">here.<\/a>\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><span class=\"has-inline-color\" style=\"color: #db4474;\"><em>HOT TIP: We find a 10% lookalike audience works best with this strategy. However, this is not a golden rule, we test different percentages for different brands and different campaigns, so make sure you&#8217;re always testing!<\/em><\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\n<h4>3. <strong>Repurpose well-performing content<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:image {\"id\":9511,\"sizeSlug\":\"large\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"2560\" height=\"2004\" class=\"wp-image-9511\" src=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1.jpg\" alt=\"\" srcset=\"https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1.jpg 2560w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1-300x235.jpg 300w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1-1024x802.jpg 1024w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1-768x601.jpg 768w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1-1536x1202.jpg 1536w, https:\/\/bidpixel.com\/wp-content\/uploads\/2021\/03\/pexels-andrea-piacquadio-3779432-scaled-1-2048x1603.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>You do not need to produce evergreen content for advertising purposes every single time, this will only cause creative burnout along the way.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>A better strategy is to use the content from your top-performing posts and repurpose them into Instagram ads (remember to run it via FB ads manager). This way you already know the content is what your target audience likes to engage on and will be likely to perform well.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><em><span class=\"has-inline-color\" style=\"color: #db4474;\">TIP: You can also repurpose the not so popular ones to test the ads themselves for a bigger audience. This will be at your discretion. Remember, the only way to know if the ads are working is through constant testing and evaluation.<\/span><\/em><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>We have proved time and again that investing in ad spend is a good move for your business and if done properly, has the possibility to skyrocket your sales.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong><span class=\"has-inline-color\" style=\"color: #db4474;\">If you find you need further help with your Instagram Ads Strategies, follow us on social media<\/span><\/strong><a href=\"http:\/\/www.instagram.com\/bidpixel\" class=\"broken_link\"><span class=\"has-inline-color\" style=\"color: #db4474;\"><strong> @bidpixel<\/strong><\/span><\/a><strong><span class=\"has-inline-color\" style=\"color: #db4474;\"> where we post best practices and updates for businesses online. Or want to hear more about Digital Marketing Strategies for e-commerce?<\/span><\/strong><a class=\"rank-math-link\" href=\"https:\/\/www.youtube.com\/channel\/UCzqNWZOa1_-qpjulaTsSLDw\"><span class=\"has-inline-color\" style=\"color: #db4474;\"><strong> Head to our youtube channel here.<\/strong><\/span><\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong><span class=\"has-inline-color\" style=\"color: #db4474;\">If you\u2019re looking for experts to grow your business online for you,<\/span><\/strong><a href=\"https:\/\/bidpixel.com\/strategy-session\/\"><span class=\"has-inline-color\" style=\"color: #db4474;\"><strong> Book a Complimentary Strategy Call<\/strong><\/span><\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve been using Instagram organically for your business for quite some time, how do you step up your sales game by using Instagram ads?<\/p>\n<p>Instagram has been known to generate sales for a lot of e-commerce brands so what&#8217;s stopping you from getting your fair share? Definitely not us!<\/p>\n","protected":false},"author":2,"featured_media":9506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,16,19],"tags":[68,69,70,72],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips to Generate Sales with Instagram Ads - BidPixel Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/3-tips-to-generate-sales-with-instagram-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips to Generate Sales with Instagram Ads - BidPixel Marketing\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve been using Instagram organically for your business for quite some time, how do you step up your sales game by using Instagram ads? 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