{"id":9788,"date":"2021-04-30T11:35:27","date_gmt":"2021-04-30T01:35:27","guid":{"rendered":"https:\/\/wordpress-113725-3695774.cloudwaysapps.com\/?p=9788"},"modified":"2022-10-08T09:25:24","modified_gmt":"2022-10-07T23:25:24","slug":"why-ios-145-update-is-not-the-end-of-facebook-ads","status":"publish","type":"post","link":"https:\/\/bidpixel.com\/why-ios-145-update-is-not-the-end-of-facebook-ads\/","title":{"rendered":"Why the iOS 14.5 Update is not the end of Facebook Advertising!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9788\" class=\"elementor elementor-9788\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e51d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41e51d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4158a27b\" data-id=\"4158a27b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5aea9e elementor-widget elementor-widget-text-editor\" data-id=\"2a5aea9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:image {\"id\":9791,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>As of this week\u00a0Apples&#8217; iOS 14.5 Update has come into effect, and now\u00a0thanks to this update your privacy is more secure online.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Now when updating to iOS 14.5 on your iPhone, you will be prompted with a pop-up to set your own tracking\u00a0permissions. To explain this the simplest way possible, this new feature will let you the user, control which apps are allowed to track your activity across other companies&#8217; apps and websites.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Many news outlets are reporting this new update to privacy tracking as doomsday for Facebook Advertising but were here to tell you, this is not the case.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Yes, this update will impact the amount of data Facebook advertisers can leverage in order to target audiences on their platform, but this update has been a long time coming and is the first step to making companies accountable for the data they\u00a0collect\u00a0online.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>This update will also bring challenges to advertisers as attribution tracking changes and the data pool becomes smaller, but one thing that is blatantly clear &#8211;<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>This update affects everyone.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>It affects all advertising agencies, freelancers, and marketing managers worldwide, and this is the opportunity to separate the wheat from the chaff.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>As a company, we&#8217;re not here to spread rumours. We want to assure\u00a0you that Facebook has been preparing for this update for months and we&#8217;re confident that they are ready for the update and the changes it will bring for advertisers to their platform.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Our personal Facebook Rep has made herself readily available to us over the past few months to assist with any and every question we have had, and we are confident in the new strategies we have put in place to make sure that ads perform at the best they possibly can.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><span class=\"has-inline-color\" style=\"color: #db4474;\">If you have any questions at all regarding the update, follow us on social media <a class=\"rank-math-link broken_link\" href=\"https:\/\/www.instagram.com\/bidpixel\/\">@bidpixel<\/a> where we will be answering questions. <\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><span class=\"has-inline-color\" style=\"color: #db4474;\">If you\u2019re looking for experts to grow your business online for you, Book a <a class=\"rank-math-link\" href=\"https:\/\/bidpixel.com\/strategy-session\/\">Complimentary Strategy Call with us!<\/a><\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As of this week\u00a0Apples&#8217; iOS 14.5 Update has come into effect, and now\u00a0thanks to this update your privacy is more secure online. Now when updating to iOS 14.5 on your iPhone, you will be prompted with a pop-up to set your own tracking\u00a0permissions. To explain this the simplest way possible, this new feature will let you the user, control which apps are allowed to track your activity across other companies&#8217; apps and websites.<\/p>\n","protected":false},"author":2,"featured_media":9791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[55,56,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why the iOS 14.5 Update is not the end of Facebook Advertising! - BidPixel Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidpixel.com\/why-ios-145-update-is-not-the-end-of-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the iOS 14.5 Update is not the end of Facebook Advertising! - BidPixel Marketing\" \/>\n<meta property=\"og:description\" content=\"As of this week\u00a0Apples&#039; iOS 14.5 Update has come into effect, and now\u00a0thanks to this update your privacy is more secure online. 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