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BidPixel
7 February 2023
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3 Ways To Improve Your SEO

SEO, Search Engine Optimisation

SEO (Search Engine Optimization) is important for businesses because it helps to improve the visibility of a website in search engines like Google. When a business’s website ranks highly in search results, it can lead to increased traffic, which can translate into more customers and revenue for the business.

Here are three areas to review to ensure you’re getting the most out of your current SEO practices:

Keywords & Tags

To start, ensure the selected keywords from your keyword research are put into the page URL, title tag & page title/H1 tag. Conduct this research using tools like Semrush, Google Keyword Planner, Google Search Console or Answer the Public. 

H1 tags/Page titles are the main topic of your page and should be featured within an H1 tag in the code. There should only be a single H1 as it helps Google understand the content and it should be different to the title tag you’ve selected. 

Title tags are what will appear in the browser tab as well as in the links in Google searches. Keep them to under 60 characters as they will be truncated if they are too long.

Meta Descriptions & Image Alt Text  

Meta descriptions are the featured text under the title tags in a Google search. Keep these concise (~155-160 characters) and write as naturally as you can while still including keywords as this will help describe what the user can expect to find on that page, which can help with Click Through Rate. 

All images that you use on your blog should be compressed and include alt text for SEO and accessibility. The best practice for alt text is being sufficiently descriptive without attempting to keyword stuff. For example: alt=”stack of blueberry pancakes with powdered sugar” is better than just alt=”pancakes”.

Internal Linking & Backlinking 

Link to internal pages when possible, wherever it makes sense. This could be linking to specific products, offerings, etc. that are being referred to in the blog post, or to other informational pages or contact pages with your Call To Actions. Having the blog page linked directly from the homepage or main navigation bar will also help improve the page’s authority/importance.

Lastly, try to provide some guest posts on relevant sites with links that backlink to the appropriate page. The more high-quality backlinks you add to your website, the more it becomes visible to the search engines and will help you rank more easily than merit alone.

Still looking for more information on how to optimise your SEO to lead to increased visibility of a website, qualified traffic, and more sales? Let’s chat!

Book a 15 minute call with us to find out how we can help with your SEO and get you to the top.. 

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189% increase in enrollment numbers
189% increase in enrollment numbers
Louise Revill - Marketing Manager - Riverside Christian College
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Their staff are great to work with and experts in their field, making light work of our digital ad campaigns. In the past 2 years since we have been using BidPixel's services we have experienced a 189% increase in enrollment numbers when compared to the 2 years previous.
 10x ROAS $350k/mth
10x ROAS $350k/mth
Gemma - Infamous Swim
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I was looking for a Facebook ad agency that was really good with their communication… I found that amazing with BidPixel..
Account management that BidPixel has is excellent
Account management that BidPixel has is excellent
Dan - DK Stainless
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BidPixel was able to really use the Facebook advertising platform to really benefit us in ways we haven't even seen before.
 $283k Profit 9.0x ROAS
$283k Profit 9.0x ROAS
Meagan - Fawn & Finch
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When we made the move over to BidPixel, we saw our return on ad spend soar…prior to BidPixel, we were in debt and looking to close our doors.
Very ethical and comforting in the way they work
Very ethical and comforting in the way they work
Tanya - Jolly Soles
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BidPixel Pty Ltd's work has resulted in increased sales for the fundraising company. Efficient and communicative, the team performs well and manages the engagement seamlessly. Their guidance and attentiveness allow for a long-term partnership.
Enquiry, visitor traffic and increased awareness
Enquiry, visitor traffic and increased awareness
Jess - Sovereign Hills, Lewis Land Group
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5/5 - Dedicated account rep, personal service and great understanding of our business goals, excellent response record and always willing to update our content
We are getting traction – it’s happening
We are getting traction – it’s happening
Dr Mark Levi - Dr Levi's Sleep Clincs
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For the last 4 months, I’ve been working with Liam and BidPixel – he’s told us what he’ll deliver, he’s delivered it and we are getting traction – it’s happening!
$15 Million Of Sales In 1 Month
$15 Million Of Sales In 1 Month
Alex Phillis - Alex Phillis Luxury Real Estate
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Working with the team at BidPixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.
Double the courses from the same time last year
Double the courses from the same time last year
Jerry - Awesome Driving School
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Last year from Jan to Feb we did 61 courses, this year we did 119, basically double the amount.
Generated quality leads for potential future students
Generated quality leads for potential future students
Donna - Hunter Design School
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What we asked for (and got) was to increase our presence as a design school and generate quality leads for potential future students.
Makes my job, much easier, and I appreciate it...a lot!
Makes my job, much easier, and I appreciate it...a lot!
Sis - Wolters Kluwer
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The team at Bidpixel have the deep domain knowledge that and tech know-how to truly deliver an omni channel campaign that delivers results, not just through social and search metrics, but leads for our sales team. Their work helps us to drive the sales pipeline.
Increased traffic, increased sales
Increased traffic, increased sales
Jacinta - Salt Living
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5/5 - Excellent communication and regular meetings make me feel very taken care of. Increased traffic, increased sales. Also created professional email flows which I didn’t have set up before.
Constantly delivered a 9x return
Constantly delivered a 9x return
Emma - The Dog Mum
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We have been with BidPixel for just under a year & half, & in that time we have spent $50k on marketing & the team has constantly delivered a 9 times return on that investment...
Good genuine people who want to help & do the right thing
Good genuine people who want to help & do the right thing
Kirstin - My Big Adventure
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I would absolutely recommend BidPixel to other businesses because they are honest and transparent, ethical in everything they do.
There been 7x return or more than that
There been 7x return or more than that
Melinda - The Melbourne Map
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My average is I'm getting 5.5 times return on my investment, that's a terrific boost...
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