Klaviyo is the modern-day email marketing platform that outperforms nearly every other marketing tool when it comes to enriching a customer’s experience and increasing your post-purchase selling prowess.
With beautiful looking, 100% automated emails sent to the right people at just the right time, a well-executed Klaviyo structure is an effective way to reach your business goals faster, all while building powerful insights into your customer’s behaviour to utilise on their second, third, even tenth purchase from you.
There are three ways to make more money in business: gain more customers; get them to spend more money during their purchase; or, get them to come back and buy again (or refer you to others).
While most businesses are reasonable at the whole “get more customers” part of that equation with their organic, Facebook, or Google ad campaigns, a lot of the time businesses are not all that good at that third part includes pre- and post-sale email nurturing.
Delighting your customers with instant gratification that is honed to their needs and desires should be every business owner’s top priority right?
Imagine then, automagically responding to your customer’s frequently asked questions before they ask them; following up with timely emails that incite additional purchases and all the while tracking the lifetime value of that customer, increasing your revenue growth and enriching your customer data with valuable information.
This is all pretty powerful stuff, being able to carefully target your customers, easily provide them with personalised content, and drive even more sales in the months to follow.
When you take your abandoned product nurturing from beyond the plain text abandonment notice and super-size it to send intelligently even before they get to the last step in your checkout, you increase your chances of being front of mind and garnering a sale.
Add on top of that beautiful, on-brand, post-purchase emails covering the essentials like order & shipping updates, immediate cross-sell opportunities or well-timed outreaches for product reviews or brand testimonials, and you’ve got yourself a revenue-generating machine that largely works automagically in the background.