Have you been spending time and energy collecting your customers’ details for email marketing because someone once told you “that is what you’re supposed to do”?
Maybe you have been using Mailchimp, Klaviyo or another EDM platform with some success, or have an agency looking after it for you.
Maybe still, you haven’t been collecting your customer details and are not sure why you should. You might not be able to imagine why collecting this data is important and not just another thing to add to your to-do list.
Whichever category you fall under, there is no denying the fact that your customer database is one of the most underutilised and valuable bits of data you have available to you.
So, why is your customer database so important and how can it be valuable?
It is easier to get a customer to come back and purchase again than it is to obtain a new one.
Your customer database knows what you sell, and how you sell it and understand the quality and sales process. There is no need to explain these things to them, let alone find these people to begin with.
They already know you.
Not only that, but you also know them. You know their previous purchases, how much they have spent, what they like and what other products or services they might find beneficial.
This gives you the unique position and opportunity to continue the sales conversation after they have purchased, therefore increasing the lifetime value of each of your customers.
What difference would it make to you, if you were able to increase your customer lifetime value, and what effect would it have on your business?
What would it mean for you if your customers come back to purchase time and time again on autopilot purchasing products or services that they are genuinely interested in?
Your customer database gives you that opportunity, and when coupled with a detailed, tested and proven strategy those opportunities can be unlocked.
If you would like to find out how these opportunities can impact your business, or would like an audit on your current email marketing; we want to offer you a complimentary strategy session, where we can find opportunities and discover how we can unlock them together.
