BidPixel
BidPixel
23 September 2021
Topics
Related Categories
Related Posts

10 Fool-Proof Product Photography Tips to Improve your Photos!

KICK-ASS Product photography can really showcase just how amazing your products are and can help you outshine your competitors and increase your sales online.

And as usual, we have gathered the best product photography tips and hacks for getting stellar product images using these simple techniques. 

1.  Understanding your brand

Every potential customer is looking for something to fix a problem they have. Ensure that both you and your brand’s vision are in alignment by asking yourself the end goals you want to achieve.

Follow this product photography tips brief with guided questions:

  • How do you want to be seen?
  • Who is your target market?
  • Who are your main competitors?
  • What words best describe your brand?
  • How will the pictures be used?

If you still cannot express what you want, create a mood board on Pinterest. 

You can pin sample pictures of the colour, mood, and aesthetic you feel best represent your brand and take it from there. 

2. Who Is Your Customer?

You do not sell by appealing to everyone.

Discern the age, gender, and social status of your target customers and focus on pleasing your target market enough to make them buy your product. 

Warning: Not all end users are the ones who will buy from you, but don’t lose the resolve to focus on your target niche first.

 

 3. Plan your studio day ahead of time.

Planning is the key to your success on this day. Most photographers will do this step for you but it doesn’t hurt for you to be prepared as well!

As a media production team, we plan the props, overall theme, background, shot list, storyboard, look and feel of the whole shoot and how all of the products will be transported to the location. Depending on the shoot this also includes organising people. Models, Makeup Artists and Hair Stylists; there is so much more to a full shoot than you may expect.

Your photographer will do a lighting test to see what kind of light works best on the site prior to the actual shoot so they can troubleshoot whatever needs repairing, or taken into consideration etc.

Make sure that your product shoot does not only showcase your product but delivers a message. The secret to convincing your target audience that they cannot live without your product is to start with your WHY – and that starts with a backstory.

 

4. Product Photography Styling should be brand cohesive.

Talking about the story, make sure your product shoot makes sense for your brand, and every element fits together with each other. 

Consider the shape, scents, flavours, complementary colours, additional props that would help stage a scene etc.

Make sure your target market knows exactly what your product can do for them at a glance. If you are shooting a mint ice cream, you can use a refreshing background with fresh mint leaves accompanying the product. 

 

5. What is your overall mood and colour motif?

Colour is a strong buying influence on buyers, and we mean it.

Colour Theory is a whole psychological practice we use in marketing to help target markets feel a certain emotion based on the colour we use.

This Colour Theory is used a lot when creating logos and Branding Kits. 

You want to make sure that you grab buyers’ attention and stay on their minds until they buy.

Set the mood and condition the market to feel that emotion whenever they see your brand colours and then use those brand colours consistently throughout your product photography.

 

6. Scaling Properly

Products look a lot larger in pictures. You want objects that work together in complimenting your product on camera.

So let’s say you are aiming to shoot a beauty ampoule for sensitive skin and you want your audience to have a sense of scaling on how the actual product looks like and how big or small it is.

You then set to produce a set wherein objects that compliment your product will be used alongside it to further explain through photos the actual size of your product.

 

7. Props Props Props

Props highlight your product’s key features, usage, and benefits to the buyer’s lifestyle. It completes your product backstory.

Going back to your mint ice cream shooting, you can use snow or igloo props to convey coolness. Or maybe you can stage the scene to showcase where you would use this product to help your target audience to imagine the product in their own lives. Imagine a beach scene; the sand, the blue sky, the hot summer sun, and finally right in the centre, someone’s hand with your fresh mint ice cream as it slowly melts down the cone. Now this one is definitely targeted to a hot Aussie Summer, but what can I say – Yum!

But don’t get too excited, you can’t just include random props. Make sure every piece included helps to tell your story.

 

8. Backgrounds & Backdrops

Whether you’re on location or in the studio – you need to know what your backdrop is going to be.

Backdrops go hand in hand with your props. A bright red or high noon background might not go with your mint ice cream scene.

Best to use simple neutral-coloured backdrops or complementary colours. 

A plain white background is great for e-commerce shoots. While combining white with a bit of texture makes lifestyle photos more alive.

 

9. Highlight the Product

Make your product the main star of the shoot by hanging it, placing it outdoors, or showing it being used by people. 

Think of where buyers use your product and shoot it there in its natural setting. Don’t let it get eaten by too many props, though.

 

10. Take good care of composition and balance

Again, never overpower your product in your images. 

Always make sure you are presenting your product realistically to avoid the wrath of frustrated customers.

Follow the rule of thirds and use vertical lines if needed. Click here for a detailed how-to on using the rule of thirds and lines.

Best-selling photographers use these tips for their stellar photos, and you can do them in your photoshoots today. By knowing the secrets to crazy stunning product photography, you will never have a problem with sales again.

Product photography styling can be intimidating, but these surefire tips will help you in your journey.

However, if you don’t want to bother with any of these, you can book a FREE creative call with us to discuss what you have in mind for your project and we can brainstorm TOGETHER!

Trusted by 100+ Companies & Organisation Like…

189% increase in enrollment numbers
189% increase in enrollment numbers
Louise Revill - Marketing Manager - Riverside Christian College
Read More
Their staff are great to work with and experts in their field, making light work of our digital ad campaigns. In the past 2 years since we have been using BidPixel's services we have experienced a 189% increase in enrollment numbers when compared to the 2 years previous.
 10x ROAS $350k/mth
10x ROAS $350k/mth
Gemma - Infamous Swim
Read More
I was looking for a Facebook ad agency that was really good with their communication… I found that amazing with BidPixel..
Account management that BidPixel has is excellent
Account management that BidPixel has is excellent
Dan - DK Stainless
Read More
BidPixel was able to really use the Facebook advertising platform to really benefit us in ways we haven't even seen before.
 $283k Profit 9.0x ROAS
$283k Profit 9.0x ROAS
Meagan - Fawn & Finch
Read More
When we made the move over to BidPixel, we saw our return on ad spend soar…prior to BidPixel, we were in debt and looking to close our doors.
Very ethical and comforting in the way they work
Very ethical and comforting in the way they work
Tanya - Jolly Soles
Read More
BidPixel Pty Ltd's work has resulted in increased sales for the fundraising company. Efficient and communicative, the team performs well and manages the engagement seamlessly. Their guidance and attentiveness allow for a long-term partnership.
Enquiry, visitor traffic and increased awareness
Enquiry, visitor traffic and increased awareness
Jess - Sovereign Hills, Lewis Land Group
Read More
5/5 - Dedicated account rep, personal service and great understanding of our business goals, excellent response record and always willing to update our content
We are getting traction – it’s happening
We are getting traction – it’s happening
Dr Mark Levi - Dr Levi's Sleep Clincs
Read More
For the last 4 months, I’ve been working with Liam and BidPixel – he’s told us what he’ll deliver, he’s delivered it and we are getting traction – it’s happening!
$15 Million Of Sales In 1 Month
$15 Million Of Sales In 1 Month
Alex Phillis - Alex Phillis Luxury Real Estate
Read More
Working with the team at BidPixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.
Double the courses from the same time last year
Double the courses from the same time last year
Jerry - Awesome Driving School
Read More
Last year from Jan to Feb we did 61 courses, this year we did 119, basically double the amount.
Generated quality leads for potential future students
Generated quality leads for potential future students
Donna - Hunter Design School
Read More
What we asked for (and got) was to increase our presence as a design school and generate quality leads for potential future students.
Makes my job, much easier, and I appreciate it...a lot!
Makes my job, much easier, and I appreciate it...a lot!
Sis - Wolters Kluwer
Read More
The team at Bidpixel have the deep domain knowledge that and tech know-how to truly deliver an omni channel campaign that delivers results, not just through social and search metrics, but leads for our sales team. Their work helps us to drive the sales pipeline.
Increased traffic, increased sales
Increased traffic, increased sales
Jacinta - Salt Living
Read More
5/5 - Excellent communication and regular meetings make me feel very taken care of. Increased traffic, increased sales. Also created professional email flows which I didn’t have set up before.
Constantly delivered a 9x return
Constantly delivered a 9x return
Emma - The Dog Mum
Read More
We have been with BidPixel for just under a year & half, & in that time we have spent $50k on marketing & the team has constantly delivered a 9 times return on that investment...
Good genuine people who want to help & do the right thing
Good genuine people who want to help & do the right thing
Kirstin - My Big Adventure
Read More
I would absolutely recommend BidPixel to other businesses because they are honest and transparent, ethical in everything they do.
There been 7x return or more than that
There been 7x return or more than that
Melinda - The Melbourne Map
Read More
My average is I'm getting 5.5 times return on my investment, that's a terrific boost...
Previous
Next

Get This Exclusive Guide

Enter your name, primary email & phone to get a copy of The Email Marketing Self-Guide Audit: 9 Steps You MUST Do to Attract Happy Customers Who’ll Buy (& Refer) Again and Again

This website uses cookies that help the website to function and also to track how you interact with our website. But for us to provide the best user experience, enable the specific cookies from Settings, and click on Accept. Read More