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BidPixel
20 March 2021
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Case Study: Village Motors – 10,200 of the Easiest Leads Ever Generated for Car Dealerships

$35,000 Avg. Sale Value

10,700 Website Visits

240 Messenger Conversations
547,000 Ad Impressions

Village Motors is a group of car dealerships selling brand new cars of multiple brands as well as quality used cars.

Based in Brisbane’s Northern suburbs, Village Motors is your quintessential local car dealership connecting people in their area with that new car smell! You know the one!

Like all local car dealerships, it’s a competitive game.

Not only with other brand dealerships in their local area, but also not far into the next suburb, you have dealerships selling the same brands, for these guys, being close to a major city, the list of competitors was not a short list.

Not only that, brand new car dealerships advertising  is literally everywhere, screens, billboards, tv’s… you name it.

How then as a car dealership do you stand out?

How do you get the attention of potential buyers when the product you are selling might not be completely unique to your competitors?

How do you get those potential buyers to come to your car dealership so that your sales people can do what they do best?

Village Motors engaged BidPixel to position themselves at the forefront of their local resident’s minds when it comes to buying a new car.

Facebook advertising allows car dealers to reach people in a specific location, who are already engaged in looking for a vehicle, maybe even looking at car finance or leasing.

So, we set out to reach as many of those potential buyers as we could and create the opportunity to generate leads and get potential buyers in the yard.

The ads we wanted to put in front of the potential buyers would have the goal of increasing their level of intent to buy as well as making a connection between them and the dealership so that when they ultimately reach the point of purchasing, they went to the dealership where they had already connected.

The first step was to identify and target potential buyers.

We can do this by targeting those within the geographical area that have been showing interest in searching brand new and second-hand cars.

We are also able to separate the campaigns out to the specific brands to target based on the brand interest for those.

As mentioned, we are also able to target those who have been looking into finance or leasing. This would be getting the potential buyers to click on the ad to see what’s on offer.

We then target higher intent ads towards those who did engage with the original ad.

These ads would include us in house designed messenger bots which would allow the potential buyer to connect further with the dealership.

If you are not sure what a messenger bot is, it is an automatic message sequence built out using third-party platforms to connect with the Facebook messenger platform.

The messenger bot allows the person to directly book a test drive, request more information or connect them straight to a salesperson at the dealership. All with just a click on the ads we put in front of them.

All of a sudden, you have a potential car buyer who has connected with your dealership and they have already shown a level of intent.

People are always going to want new cars, that’s not the challenge, the challenge as a dealership is getting them to your yard so your salespeople can do what they do best.

Are you a Car Dealership looking to get more potential buyers to connect with your dealership?

Are you looking to get that extra edge on your competitors?

We would love to chat with you about how we can help you make that happen. Contact one of our team today!

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