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Tag: Facebook Advertising

My Soggy Newspaper

The shift from traditional to digital media consumption isn’t something that “is” going to happen, it has already happened and is growing exponentially faster each day. In order to reach me or people like me with your marketing and advertising, you need to do so using the mediums that I consume, via digital marketing.

1 Degree of Separation – “The Facebook Friends of Strategy”

“Friends of” lets you target people who are friends of people who already like your page, who have already engaged with your business somehow, or are even your customers already. It is a hyper-targeting feature that is highly successful and lets you find your very own moshpit of Norwegian Death Metal fans without throwing money at diluted marketing attempts.