What’s the first thing that comes to your mind when you hear about digital advertising? Is it Facebook ads or Google ads?
Most e-commerce businesses were hard-core fanatics of Facebook until the dreaded ios14 privacy update was launched.
Since, a lot of these businesses are looking more seriously into Google Advertising, and as they should be.
It’s always Facebook OR Google and never how can my Facebook and Google Ads work together to help increase the number of people who are interested in my brand?
We’re not trying to push you into something not worth your while.
On the contrary, we are trying to help you get your business and products out there without depending on just one platform.
So, let’s discuss Google ads and how it’s an excellent investment to add to your digital advertising portfolio.
What are Google Ads and why should you use them?
Google Ads is the respective platform’s online advertising program where, just like Facebook, you can promote your services, products for more people to see and be aware that you exist.
Both Facebook and Google have been pitted against one another for the title of the most effective digital advertising platform, but these two platforms actually work better hand in hand. By putting in place a Digital Advertising strategy that includes both platforms you can increase your reach and cover your different buyer personas.
Google ads’ focus is more on the active user intent, while Facebook ads target the passive counterpart. From this alone, you can see how they can complement each other in your digital advertising strategy.
The ideal scenario that we recommend is implementing Facebook ads to drive awareness, educate and retarget and follow up that strategy with Google Ads to target those audiences on the rest of the places they visit on the web.
So what can I do right now to set-up Google Ads for my business?
Google ads have several campaign types: Shopping ads, Remarketing ads, Search ads, Youtube ads, and Display ads. It’s a whole other advertising universe altogether, but you don’t need to get overwhelmed just yet.
Let’s start with the basics for Google Shopping Ads. These are by far one of the most useful ads for ecommerce stores.
1. Create a Google Ads account
You need to create a basic Google ads account to run advertising on this platform. However, if you are a digital marketer handling clients’ accounts, this type of account might be more suited for you so you can switch from one client account to another.
2. Create valuable descriptions of your products
It’s tempting and exciting to just get out there and run all the ads you can afford. Nevertheless, strategy guides success, so listing 3-5 possible descriptions of your products and/or services can help you figure out whom to target. Try including search terms people looking for your product would search for, this will increase your likelihood of being seen by the right people.
3. Formulate the best title
You might wonder why we had you focus on the descriptions first before writing the titles. It’s easier to create a title for a product when you know what your product looks like, how it works and how it can solve a problem your potential customers have or might have.
Google ads titles should be straight to the point, concise, and most importantly relevant to your products and or services.
TIP: You can search and use keywords as titles to further increase your visibility to your target audience.
4. Nailing the perfect price point
Let’s face it, there are a LOT of e-commerce sites trying to fight for customer sales, so how do you price your product in comparison?
One of the most deciding factors of a sale is your price point. You need to constantly test and find that very sweet spot of affordability versus perception of quality for your consumers.
Remember, you are going to advertise your goods and services, you want to be correct the first time.
5. Provide correct information and links
What’s the best and fastest way to fail your advertising efforts almost immediately?
It’s having the wrong information and links to your landing page! This is one of the most common mistakes and now is the time to set it straight. Always check for spelling, grammar and correct landing page links to avoid expensive mistakes such as running another set of Google ads just because the previous ads had wrong information.
TIP: Link your Shopping Ad directly to the product page.
Did we miss anything? Let us know through our social media channels so we can include it in the next blog.
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