Google Ads – Why they go hand-in-hand with Facebook Ads!
What’s the first thing that comes to your mind when you hear about digital advertising?
Is it Facebook ads or Google ads?
3 Styles of Thumb-Stopping Ad Copy
While aggressive sales pitches have their place, many of us in the digital advertising space have veered away from this style of writing. There are other styles of writing that can steer a prospect to purchase while also educating them about the product in a way that keeps a balance in messaging.
Debunking the Top 3 Facebook Advertising Myths
Investing in Facebook Advertising has proven to be an essential part of owning a successful e-commerce business. However, along with the popularity, it has created a lot of myths along the way.
Why the iOS 14.5 Update is not the end of Facebook Advertising!
As of this week Apples’ iOS 14.5 Update has come into effect, and now thanks to this update your privacy is more secure online. Now when updating to iOS 14.5 on your iPhone, you will be prompted with a pop-up to set your own tracking permissions. To explain this the simplest way possible, this new feature will let you the user, control which apps are allowed to track your activity across other companies’ apps and websites.
How to Create the Highest Converting Cold Targeting Strategy for Facebook Ads
Has your sales pipeline come to a screaming halt? Then you’ve most likely exhausted your advertising audience. We see this happen all the time with businesses when they are not utilising the entire sales funnel with their marketing strategies.
Podcast: Busting the Myths of the iOS14 Update
Dave Granfield IOS myth busted. Uh, you’ve seen it here first. I’m Dave Granfield. We’re about to do a podcast episode. Uh, you guys have been lapping up our content about Apple’s iOS 14 update and ATT the technical jargon about what Apple is doing to protect its users, privacy,
Podcast: Google Ads with Intent
Dave Granfield Hey guys. Welcome back to another podcast. Another Google ads session with Dean. Dean Barker Talking about the Googlè Dave Granfield So we all know Dean loves to talk about Google. His product knowledge is immense and today we’re going to do, what are we talking about? Dean
Podcast: The Insiders Guide to the Sales Matrix for E-commerce.
Dave Granfield: Hey, James, I’ve changed things around a little bit. I mean like the office, right? Like, yeah. You know what I didn’t do. I didn’t sorry for everyone that’s listening to this podcast right now. Dave Granfield: I didn’t turn my little ambient light on in the background.
How to Build an Effective Sales Funnel for E-commerce.
The digital marketing world has a lot of things to take note of and you might have encountered the term sales funnel once or twice. So, what is it really and why is it so important for an e-commerce business to have one?
3 things that will be impacted by the iOS 14 update and how it affects you.
Apple’s announcement of privacy tracking changes for the iOS 14 update certainly shook up the Facebook Advertising Industry and we still don’t know exactly what this means for the Facebook platform.