Tanya Pettingill came to us help increase the sales of her unique business, Jolly Soles, to aid with the fundraising efforts she has been doing for various schools, clubs and charities in Australia.

What makes their socks unique aside from the fact that they’re fun and funky is the advocacy behind it and the reason why the business was built.

Since Tanya built the biz from the ground up, she needed help with the promotions and advertising on Facebook and Google and that is where we came in.

WHAT WE HELPED THEM ACHIEVE

We suggested focusing on the important things first, that is, the website.

Since the client is mixed e-commerce and physical, we wanted to have a store forefront both for sales and lead generation capture that is fully optimised and conversion ready.

We made some recommendations and almost all of the creative work was done by us what with the 100% trust given by the client plus the fact that we performed really well amidst the peak of the pandemic around February 2020 when we formally started all the paid campaigns for the client.

HOW WE DID IT

If there’s one thing we are proud of here at BidPixel (aside from the fact that we’re really good with ad and email campaigns) is our ethical standards.

We made sure that the communication is wide open between us and the client to be able to explain what is happening with the account, how the budget is being handled, to the effects of the recent changes with the platforms and the economy because of the pandemic.

We worked harder to get those ads in front of the right people and we delivered. Imagine promoting a fundraising e-commerce company that’s dependent on schools, sports clubs and such and having them all closed. It was not an easy feat, indeed.

WHAT WE DID DIFFERENTLY

Instead of doing anything drastic and different, we stuck to our core values.

We made sure that the products are ready for scaling and ready for exposure through various ad platforms and that Jolly Soles got every cent of their investment at a crucial time and standpoint.

It was a hard time for every business during those crucial times so we ramped up our services and delivered 200% of what was expected from us here in BidPixel.