As of this week Apples’ iOS 14.5 Update has come into effect, and now thanks to this update your privacy is more secure online.
Now when updating to iOS 14.5 on your iPhone, you will be prompted with a pop-up to set your own tracking permissions. To explain this the simplest way possible, this new feature will let you the user, control which apps are allowed to track your activity across other companies’ apps and websites.
Many news outlets are reporting this new update to privacy tracking as doomsday for Facebook Advertising but were here to tell you, this is not the case.
Yes, this update will impact the amount of data Facebook advertisers can leverage in order to target audiences on their platform, but this update has been a long time coming and is the first step to making companies accountable for the data they collect online.
This update will also bring challenges to advertisers as attribution tracking changes and the data pool becomes smaller, but one thing that is blatantly clear –
This update affects everyone.
It affects all advertising agencies, freelancers, and marketing managers worldwide, and this is the opportunity to separate the wheat from the chaff.
As a company, we’re not here to spread rumours. We want to assure you that Facebook has been preparing for this update for months and we’re confident that they are ready for the update and the changes it will bring for advertisers to their platform.
Our personal Facebook Rep has made herself readily available to us over the past few months to assist with any and every question we have had, and we are confident in the new strategies we have put in place to make sure that ads perform at the best they possibly can.
If you have any questions at all regarding the update, follow us on social media @bidpixel where we will be answering questions.
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