BidPixel
BidPixel
2 September 2021
Topics
Related Categories
Related Posts

3 mistakes YOUR agency could be making with your Facebook ads

facebook ads

Facebook ads or paid advertising can be the make or break of your business.

So how can you ensure you do not fall on the latter?

As an agency, we speak to many business owners who have been unhappy with the results and service they have received from other agencies. There are a lot of digital advertising agencies out there and unfortunately, some aren’t always in it for the right reasons. 

Lucky for you, as usual, we have compiled the most prevalent Facebook ads mistakes so you can see the red flags of an agency yourself! 🚩🚩🚩

 1. Boring Facebook Ads Creative

Did you know that your audience will spend only roughly 1.7 seconds browsing every post? Yes, that fast, eh?

Make your ad worth their while within the first few milliseconds of their interaction! First impressions do last and matter here.

  • Have a clear proposal and call to action
  • Build your value and story into the image of your ad creative. Place a clear call-to-action and value proposition into your Facebook ads creative.
  • Use contrast in colours, fonts and formats. Make your proposition concise. Always lead them back to your website.
  • All these should be present in your ad image, headline and description. Guide your audience and potential customers to the next step you want them to do after they follow your call to action.
  • Use the correct picture dimensions

Nothing can be more annoying than skewed and poorly formatted ad images. 

Make sure your ads are not grainy, blurred or distorted.

Match your images to the ad placement to avoid any awkward margins. As much as possible, use custom-designed images that tell your products’ story.

Redflag: If your agency isn’t taking the time to renew your creative every now and then, this could be a red flag that they aren’t taking the appropriate measures on your account.

2. Too many links to reach the actual product

Remember the last time you shopped online, and recall what made you enter your card details and hit check out? 

Most probably, it was an easy buying experience. It took only a few clicks to reach the product you wanted from their ad. 

Apply the same to your Facebook ads and ensure that your buyers reach your product checkout page in the easiest possible way. 

Send your buyer directly to the product page, and then think about how many steps they need to take to purchase your product.

That is why one-click purchases are so popular, as buyers hate so many links.

Redflag: If your agency hasn’t spoken to you about simplifying the buying experience, then this could be another red flag. We’ve seen it time and time again where an agency claims their Facebook ads is doing well but there are low to no conversions.

This is where they might turn it around on you as the business owner and point the blame on your website. Although, this issue could have been highlighted before onboarding you as a client. Thus a red flag your agency might not be the best fit for your needs.

3. Not excluding people who have purchased!

It is annoying to keep getting ads of the same product you just bought. That is why Facebook has the option of blocking repetitive ads. 

Instead of retargeting your previous buyers in your Facebook ads, use lookalike audiences.

Lookalikes are people with similar interests with your best existing audience and might be interested in the products you sell. The purpose is to reach people who have not engaged with your business yet. 

Lookalikes are a great strategy to get new leads who most probably will like what you are selling.

How to create Facebook Lookalike audiences?

  1. Go to Facebook Ads Business Manager, then select Audiences. 
  2. Click Create Audience and select the Lookalike Audience option.
  3. Choose a source audience, country and set percentage
  4. Select Create Audience button.

Redflag: If your agency doesn’t want to discuss the specifics of their strategy, then you might want to think about looking elsewhere. An agency should be willing to discuss its strategies with you in as much or as little detail as you would like.

If you don’t have the time to run your ads yourself, you can always ask us to do it for you. 

If you would like to find out how these opportunities can impact your business, or would like an audit on your current marketing; we want to offer you a complimentary strategy session, where we can find opportunities and discover how we can unlock them together.

Trusted by 100+ Companies & Organisation Like…

189% increase in enrollment numbers
189% increase in enrollment numbers
Louise Revill - Marketing Manager - Riverside Christian College
Read More
Their staff are great to work with and experts in their field, making light work of our digital ad campaigns. In the past 2 years since we have been using BidPixel's services we have experienced a 189% increase in enrollment numbers when compared to the 2 years previous.
 10x ROAS $350k/mth
10x ROAS $350k/mth
Gemma - Infamous Swim
Read More
I was looking for a Facebook ad agency that was really good with their communication… I found that amazing with BidPixel..
Account management that BidPixel has is excellent
Account management that BidPixel has is excellent
Dan - DK Stainless
Read More
BidPixel was able to really use the Facebook advertising platform to really benefit us in ways we haven't even seen before.
 $283k Profit 9.0x ROAS
$283k Profit 9.0x ROAS
Meagan - Fawn & Finch
Read More
When we made the move over to BidPixel, we saw our return on ad spend soar…prior to BidPixel, we were in debt and looking to close our doors.
Very ethical and comforting in the way they work
Very ethical and comforting in the way they work
Tanya - Jolly Soles
Read More
BidPixel Pty Ltd's work has resulted in increased sales for the fundraising company. Efficient and communicative, the team performs well and manages the engagement seamlessly. Their guidance and attentiveness allow for a long-term partnership.
Enquiry, visitor traffic and increased awareness
Enquiry, visitor traffic and increased awareness
Jess - Sovereign Hills, Lewis Land Group
Read More
5/5 - Dedicated account rep, personal service and great understanding of our business goals, excellent response record and always willing to update our content
We are getting traction – it’s happening
We are getting traction – it’s happening
Dr Mark Levi - Dr Levi's Sleep Clincs
Read More
For the last 4 months, I’ve been working with Liam and BidPixel – he’s told us what he’ll deliver, he’s delivered it and we are getting traction – it’s happening!
$15 Million Of Sales In 1 Month
$15 Million Of Sales In 1 Month
Alex Phillis - Alex Phillis Luxury Real Estate
Read More
Working with the team at BidPixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.
Double the courses from the same time last year
Double the courses from the same time last year
Jerry - Awesome Driving School
Read More
Last year from Jan to Feb we did 61 courses, this year we did 119, basically double the amount.
Generated quality leads for potential future students
Generated quality leads for potential future students
Donna - Hunter Design School
Read More
What we asked for (and got) was to increase our presence as a design school and generate quality leads for potential future students.
Makes my job, much easier, and I appreciate it...a lot!
Makes my job, much easier, and I appreciate it...a lot!
Sis - Wolters Kluwer
Read More
The team at Bidpixel have the deep domain knowledge that and tech know-how to truly deliver an omni channel campaign that delivers results, not just through social and search metrics, but leads for our sales team. Their work helps us to drive the sales pipeline.
Increased traffic, increased sales
Increased traffic, increased sales
Jacinta - Salt Living
Read More
5/5 - Excellent communication and regular meetings make me feel very taken care of. Increased traffic, increased sales. Also created professional email flows which I didn’t have set up before.
Constantly delivered a 9x return
Constantly delivered a 9x return
Emma - The Dog Mum
Read More
We have been with BidPixel for just under a year & half, & in that time we have spent $50k on marketing & the team has constantly delivered a 9 times return on that investment...
Doubled in size since working with BidPixel
Doubled in size since working with BidPixel
Justine - DoggyTopia
Read More
The results we’ve seen from BidPixel have been fantastic, we’ve found that our business has doubled in size since we started working with them!
Good genuine people who want to help & do the right thing
Good genuine people who want to help & do the right thing
Kirstin - My Big Adventure
Read More
I would absolutely recommend BidPixel to other businesses because they are honest and transparent, ethical in everything they do.
There been 7x return or more than that
There been 7x return or more than that
Melinda - The Melbourne Map
Read More
My average is I'm getting 5.5 times return on my investment, that's a terrific boost...
Previous
Next

Get This Exclusive Guide

Enter your name, primary email & phone to get a copy of The Email Marketing Self-Guide Audit: 9 Steps You MUST Do to Attract Happy Customers Who’ll Buy (& Refer) Again and Again

This website uses cookies that help the website to function and also to track how you interact with our website. But for us to provide the best user experience, enable the specific cookies from Settings, and click on Accept. Read More