BidPixel
BidPixel
19 February 2020
Topics
Related Categories
Related Posts

SHOPIFY SEO TIPS: How to achieve on-page ranking if you are a beginner in eCommerce?

shopify seo

So, your eCommerce website is all set.

The homepage is amazing, graphics are good and copywriting is superb. BUT, you might have asked yourself, why are you not showing up on Google? 

Ugh, what a pain right? You have already spent hundreds or even thousands on your Shopify store, yet you’re still waiting for traffic to come in? You have even considered hiring an SEO agency which promises you a first-class ticket to Google’s page 1! 

Before you go and hire and spend another worthless thousand on those, consider learning the basics and terminologies first on Shopify SEO. This will ensure you have the proper judgement call and of course in hiring the ‘legit’ agencies out there.

What really is SEO?

To put it briefly so that it is easy to understand and apply, SEO is like brokering a relationship between the buyer and the sellers, in a digital setup, with forever changing algorithms. Kidding aside though, we might as well see it as an opportunity instead of a problem. 

There are technically two kinds of SEO and these are the On-page SEO and the Off-page SEO. On our end, we consider a third one but don’t tell anyone yet as it’s not an official one! You can head on to our Youtube channel to find out what the third one is.

Consequently, let’s differentiate the two. 

On-page SEO is really anything that you can see on your website for people to see, like images, videos, etc. and then off-page is actually anything that’s linking into your website and your online footprint A.K.A. blueprint. You might be thinking okay so what now and what’s next? Lucky for you, we compiled some tips to jumpstart your Shopify SEO.

Know what the people are looking for in Google

There are a lot of tools out there to actually find out what your potential clients are searching for. For us, we recommend using a Google chrome plugin called ‘Keywords Everywhere’. Basically you can type in any search keywords and this plugin will actually show you how many searches that particular keyword or phrase has. Then, it’ll also give you lists of other keywords that people are searching for that are similar to those ones so it’s a quick little one that you can use. However, if you don’t want to buy any premium apps yet, the easiest way is just by searching it in Google itself, then go to the bottom section of the page, and you can see the other keywords that people are actually searching for.

Ensure that the page you are ranking for gets identified for what you are ranking for

Confusing? Not really. So basically, you need to ensure that those keywords are actually in your title tags, in your header and that the content on site and the stuff that you’re talking about is relevant to what you are and is consistent always. It also goes back to number one, what is your intention? Do you want them to buy the product? Then talk about it in your post and be consistent about it. Google is an algorithm and it’s one smart algorithm at that so simplify your page and don’t overcrowd those keywords. Focus on your intention.

Use an SEO friendly theme for Shopify

Google is a bot, right? It crawls through each website across the internet. A lot of Shopify plug and play themes are not that easy to navigate for customers and Google per se. So what you or your developer need to do would be to strategise which theme should you be using to make it simpler for Google to crawl your site from page to page. Minimise broken pages and make your website as clean as possible.

How do you even know if Google has a problem with your site? They have a tool called Google Webmaster Tools. Go and get your website verified in there and from there you will be able to see what Google wants you to see: status of your website, pages they can crawl or cannot and many more. The best part? It’s FREE as of this writing.

Create the product page with conversion in mind

When you say conversion, that’s a positive action you are trying to achieve while your potential customers are on your website. Think like a customer and how you want to be treated and apply it to your Shopify store. Always go back to step one, what is your intention for this product page or this blog post and you can start from there. 

Ensure that your titles are easily understood and labelled, tags are properly added and images are loading properly. You wouldn’t want to buy products from a shop who labels their products with just  SKU-1111 and no proper description, correct? Skip the design and check your grammar. Make it easy and simple to understand how you can help them with the product you are selling. After all, your goal is to sell these products that they already NEED.

Let’s face it, Google is the antagonist you want to be friends with. By abiding by their rules and ensuring the customer experience is parallel to their algorithms, it is not that difficult to practically rank for those keywords phrases that you got. We are not saying that this will be achieved overnight. In fact, we are actually saying it won’t. These tips are enough all ready for you to start with what you have and are likely to give you far more results than dropping your hard-earned cash on the empty promise of overnight success.

Trusted by 100+ Companies & Organisation Like…

189% increase in enrollment numbers
189% increase in enrollment numbers
Louise Revill - Marketing Manager - Riverside Christian College
Read More
Their staff are great to work with and experts in their field, making light work of our digital ad campaigns. In the past 2 years since we have been using BidPixel's services we have experienced a 189% increase in enrollment numbers when compared to the 2 years previous.
 10x ROAS $350k/mth
10x ROAS $350k/mth
Gemma - Infamous Swim
Read More
I was looking for a Facebook ad agency that was really good with their communication… I found that amazing with BidPixel..
Account management that BidPixel has is excellent
Account management that BidPixel has is excellent
Dan - DK Stainless
Read More
BidPixel was able to really use the Facebook advertising platform to really benefit us in ways we haven't even seen before.
 $283k Profit 9.0x ROAS
$283k Profit 9.0x ROAS
Meagan - Fawn & Finch
Read More
When we made the move over to BidPixel, we saw our return on ad spend soar…prior to BidPixel, we were in debt and looking to close our doors.
Very ethical and comforting in the way they work
Very ethical and comforting in the way they work
Tanya - Jolly Soles
Read More
BidPixel Pty Ltd's work has resulted in increased sales for the fundraising company. Efficient and communicative, the team performs well and manages the engagement seamlessly. Their guidance and attentiveness allow for a long-term partnership.
Enquiry, visitor traffic and increased awareness
Enquiry, visitor traffic and increased awareness
Jess - Sovereign Hills, Lewis Land Group
Read More
5/5 - Dedicated account rep, personal service and great understanding of our business goals, excellent response record and always willing to update our content
We are getting traction – it’s happening
We are getting traction – it’s happening
Dr Mark Levi - Dr Levi's Sleep Clincs
Read More
For the last 4 months, I’ve been working with Liam and BidPixel – he’s told us what he’ll deliver, he’s delivered it and we are getting traction – it’s happening!
$15 Million Of Sales In 1 Month
$15 Million Of Sales In 1 Month
Alex Phillis - Alex Phillis Luxury Real Estate
Read More
Working with the team at BidPixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.
Double the courses from the same time last year
Double the courses from the same time last year
Jerry - Awesome Driving School
Read More
Last year from Jan to Feb we did 61 courses, this year we did 119, basically double the amount.
Generated quality leads for potential future students
Generated quality leads for potential future students
Donna - Hunter Design School
Read More
What we asked for (and got) was to increase our presence as a design school and generate quality leads for potential future students.
Makes my job, much easier, and I appreciate it...a lot!
Makes my job, much easier, and I appreciate it...a lot!
Sis - Wolters Kluwer
Read More
The team at Bidpixel have the deep domain knowledge that and tech know-how to truly deliver an omni channel campaign that delivers results, not just through social and search metrics, but leads for our sales team. Their work helps us to drive the sales pipeline.
Increased traffic, increased sales
Increased traffic, increased sales
Jacinta - Salt Living
Read More
5/5 - Excellent communication and regular meetings make me feel very taken care of. Increased traffic, increased sales. Also created professional email flows which I didn’t have set up before.
Constantly delivered a 9x return
Constantly delivered a 9x return
Emma - The Dog Mum
Read More
We have been with BidPixel for just under a year & half, & in that time we have spent $50k on marketing & the team has constantly delivered a 9 times return on that investment...
Doubled in size since working with BidPixel
Doubled in size since working with BidPixel
Justine - DoggyTopia
Read More
The results we’ve seen from BidPixel have been fantastic, we’ve found that our business has doubled in size since we started working with them!
Good genuine people who want to help & do the right thing
Good genuine people who want to help & do the right thing
Kirstin - My Big Adventure
Read More
I would absolutely recommend BidPixel to other businesses because they are honest and transparent, ethical in everything they do.
There been 7x return or more than that
There been 7x return or more than that
Melinda - The Melbourne Map
Read More
My average is I'm getting 5.5 times return on my investment, that's a terrific boost...
Previous
Next

Get This Exclusive Guide

Enter your name, primary email & phone to get a copy of The Email Marketing Self-Guide Audit: 9 Steps You MUST Do to Attract Happy Customers Who’ll Buy (& Refer) Again and Again

This website uses cookies that help the website to function and also to track how you interact with our website. But for us to provide the best user experience, enable the specific cookies from Settings, and click on Accept. Read More