$3.5 Million Sale From $5/Day Ad
$15 Million Of Sales In 1 Mth
5 x More Leads Than REA & Domain
$0.62 CPC Across Account
Alex Phillis Luxury Real Estate is premium real estate agent based out of the northern end Gold Coast in Queensland. These guys specialised in high-end transactions involving multi-million dollar waterfront properties.The Problem
Real Estate is a competitive game, and this high-end area of the Gold Coast was definitely no exception. Traditionally, real estate agents rely heavily on weekend newspapers and key positioning within websites such as Domain.com.au and Realestate.com.au. There was little way of knowing if these forms of advertising were getting in front of the right people for the high-end properties they were listing, lead generation was traditionally slower then for lower price bracket property. They needed a way of getting high quality leads for both buyers and new property listings.The Goal
Alex Phillis engaged with BidPixel to create Facebook campaigns that would achieve 2 things. The first was to get solid buyer leads for the properties they had listed. The second was to increase his brand profile in the local area and gain quality leads for new property listings.The Plan
To get quality buyer leads, we set out to reach a broad audience of potential buyers and then use the data of their engagement levels to narrow the audience down further until their ads were sitting in front of serious players.A classic top to bottom funnel approach mixed with some strategic digital targeting.
On top of that, in line with their second objective, we connected them with property owners within their selling area to ensure they knew that Alex Phillis was the first stop on your property selling journey.Working with the team at Bid Pixel we are able to be reactive on each property campaign, focusing detailed targeting for each property around a granular buyer persona.
– Alex Phillis
The Results
We were able to drive more property listing enquiries from the local area which were compounded by the success and unique approach of his other listings.
For the last three months, some of the top level wins for Alex have been:
- Selling a $3.7 million waterfront property off just a $5/day Facebook ad.
- Spending $1,400 to get in front of 90,000 highly interested buyers of just one property
- Over the last month alone, we’ve helped Alex sell $15 million in property of just over $800 in Facebook advertising
- Highly segment potential buyers and sellers with Facebook’s 273,000 touch points to build a demographic
- Use current user interests to determine if a person is looking to sell or in a buying consideration process.
- Garner 5 x more leads through Facebook and Instagram advertising then two of the top online real estate listing websites combined.