Cyber Week will be here before you know it. Now is the time to start prepping!
While it may seem a bit early to be thinking about Black Friday Cyber Monday (BFCM), in order to reap the benefits from this event, you need to start growing your audience – your email list – as soon as possible. Black Friday kicks off on November 25th, a little over two months away. Since growing your audience won’t happen overnight, you need to be intentional and strategic about how you grow your community before one of the busiest and most competitive times of the year.
During Black Friday last year, Email and SMS marketing were the highest converting channels for sales – meaning that more people purchased after reading an email or an SMS than through their social media feeds.
This is great news for eCommerce brands that put the work in early and have invested in growing their community before Black Friday Cyber Monday because they can send out reminders and notifications for FREE and convert at a higher rate.
So, where do you start? There are a number of ways to grow your email marketing channel and now is the time to plan your strategy to grow your customer (email) list so you are ready to make the most of the Black Friday Cyber Monday weekend.
With that being said, we’ve put together a list of 5 significant strategies you can consider for your business to increase your customer list ahead of Black Friday Cyber Monday.
5 Strategies for Getting Cyber Week Ready
1. Introduce Gamification
Apply interactive elements to encourage engagement with a lead capture form such as a spin-to-win or scratch cards. This strategy allows you to provide a few different offers for signing up which adds an element of surprise and anticipation that can lead to people taking the chance to sign up.
2. Members Only Offers
This strategy utilises psychological tactics, such as urgency, scarcity and exclusivity. People will sign up if they know the only way they are going to hear about sales or early access to releases is through your email updates. Instead of promoting codes and site-wide sales, you can instead promote the message “Sign up to Save” or “Member’s Sale starts Saturday – Sign Up for Access”
3. Giveaways and Contests
Use your organic and paid socials to promote contests, giveaways, or a limited-time special event. Traffic is driven to a specific sign-up landing page to enter the competition. This way you can leverage other platforms and audiences to cast your net wider when attracting new sign-ups
4. Lead forms via Facebook Ads
Using paid social media you can target an audience to subscribe without leaving the platform. An on-platform sign-up means the process is far more convenient and usually auto-filled which ultimately can make it a really effective way to grow your list
5. Referral Program
Offers such as “Give one, get one” can work to encourage your followers to invite their friends and family to join. Incentivising word of mouth is a great way to convert your consumers to advocates of your brand.
Where to next?
Ok, so there’s a few significant strategies for you to consider. Regardless of how you choose to build up your customer list, you need to get started on it today.
Take a moment to audit your current strategies for growing your email list and assess how you can incorporate any of the above strategies as part of a Black Friday Cyber Monday for your brand.
Still not sure how to make it happen? We are super passionate about email marketing strategies and increasing our clients customer lists. If you’d like assistance to review your current strategy and discuss which of the above strategies might work well for you, click below to book in a COMPLIMENTARY session with one of our Email Marketing specialists today so you can kick some goals this coming Black Friday Cyber Monday weekend!