Are you wanting to Increase Instagram Engagement? Well to do this you need to know more about how to use Instagram and your audience. You need to get the inside scoop of tips and tricks.
But don’t stress, that’s what we’re here for. So, there are 3 vital things you need to know.
If you implement the strategies that we mention in this blog, then you could see great growth and an increase in engagement on your Instagram account.
Instagram is a social media platform that was launched in 2010, with over 10 million users in Australia, that’s a crazy 41.3% of the entire population. So, if you’re not on Instagram then it’s best to jump on. You could be missing out on a massively profitable audience!
1. Know who your audience is
To increase Instagram Engagement, experience the best of Instagram and use it to your full potential you need to know about your audience first.
Your Target Audience
So where can you find your TA? Like most businesses, you likely have an offline target audience. This is a great advantage as you have a clear understanding of whom you’re wanting to get the attention of. The next step is to have a list of what needs to be checked off to be your ideal customer
e.g. If you’re selling luxury handbags, your target audience is going to be in the market to buy one. It would potentially include those who are interested in high-end products. It would also be an audience who will be able to afford them.
You can gather vital statistics about your current followers including their age range, gender, and location on Instagram Insights. This will help you figure out exactly who your page is reaching, and who is interacting with your page.
Best times to post?
To find the best time to post, you need to know when your audience is online. Have you ever had an amazing post, but it got zero engagement? The point of posting is to try and inform customers about your business, products and to gain as much customer engagement as possible. To accomplish this, you need to be active and post consistently.
Although this might sound a little overwhelming, posting at least 4 – 5 times a week is considered ideal.
The time and day you post are also a very important factor. Engagement on Instagram is most consistent between the times 9 am – 4 pm on weekdays.
HOT TIP: Based on your niche these peak times may vary. On Instagram Click on insights, then the audience, scroll to the bottom. Use this tool to better inform what times your audience is most active and be there at that time!
2. Mix it up
Ever get bored of seeing the same thing over and over? Well just like you, so do your audience. If you want to keep your audience entertained and avoid losing followers, then you need to spice your page up a little, and here’s how.
Are you utilising the video aspect of Instagram? Instagram is known as a photo and video-sharing social networking platform, with many different photo editing tools and the ability for video sharing; so it is important to share visually pleasing content.
HOT TIP: Over the years it is seen that consumers prefer videos compared to articles. Research has shown that Video posts have been an extremely effective marketing tool.
It should be a necessity to post both videos and photos so that you allow your customers to see different glimpses of your business and to get them interested and intrigued, this might also help your engagement as your audience will genuinely engage more when they are interested.
Connecting with your audience is very important to Increase Instagram Engagement. It’s important that you don’t just post about your products. To produce great content, you need to know and earn what your followers like and are interested in. If you find out that your audience likes knowing more about ‘how to’ then post more BTS and educational posts/videos about your niche. Every audience is different so what works for one audience won’t necessarily work for another.
3. Get to know your Audience
Have you ever left a comment on a celebrity’s page? Do you remember the way you felt when they replied or liked your comment? Similarly, you know the feeling when they don’t reply especially when you’re asking a question. This thought needs to be on your mind when you see someone commenting on your post.
To Increase Instagram Engagement then it is vital that you engage as well. This means if someone comments on your post then you should reply back to them and like their comment.
When a post gets lots of engagement then this can actually start to encourage others to look and engage with your account and spark interest in your business.
To ensure that you keep/draw more engagement with your audience and maintain followers, you need to make sure that you make your audience feel important and that you care about what they have to say and answer any questions they may have. This will create a bond and trust with your audience.
HOT TIP: It is a good idea to go to another business account whether a competitor or someone with a similar brand and comment on a post. This can generate more traffic to your account as you are being seen therefore increasing engagement on Instagram.
If you find you need further help with your Social Media Reach Strategies, follow us on social media @bidpixel where we post best practices and updates for businesses online. Or want to hear more about Digital Marketing Strategies for e-commerce? Head to our youtube channel here.
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