Black Friday and Cyber Monday are coming at us really fast — are your marketing and advertising strategies ready to roll? If not, we are here to help you plan up until the Christmas season. This time of year is different for many people, especially for marketers and e-commerce business
How do you get the best return on your advertising dollars? This is a question that marketers have been asking for decades. The answer is actually quite simple, spend the most money advertising to those who have the highest probability of converting into a sale.