How Important is your Customer Database?
Have you ever experienced having a customer who buys one product from your e-commerce store and never comes back?
Have you ever experienced having a customer who buys one product from your e-commerce store and never comes back?
How do you get the best return on your advertising dollars? This is a question that marketers have been asking for decades. The answer is actually quite simple, spend the most money advertising to those who have the highest probability of converting into a sale.
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