Why you’re not getting engagement on your Instagram Stories
Have you noticed a fluctuation in views with your Instagram stories? Don’t get discouraged just yet as the reason might be in your favour. Here’s why:
Instagram is always cracking down on numerous bot accounts after they found out that there have been over a million fake accounts interacting with Instagram stories, and apparently the crackdown is working really well.
While this issue may affect your analytics every now and again, there are a lot of ways to boost your Story engagement organically and get it back on track in no time.
- Review your Instagram Insights & Analytics
- Use the Instagram story stickers
- Entertain your followers: Stories should have a beginning, middle, and end.
- Return the favour by engaging with your followers
- Provide value
- Be consistent
Check out some of our tips below:
- Review your Instagram Insights & Analytics
First things first, you need to be able to evaluate your efforts in the long run before you start any strategy – like we’re always going on about, research is the key to your success.
Check out your baseline stats and record them so you can compare. How will you know if your views grew if you do not have enough data, right? Round up your stories and check out which kinds are engaging well and which ones are not.
- Use the Instagram story stickers
How do you make your Instagram stories interesting and interactive? Use gifs and stickers!
Instagram is a highly visual platform and you should be utilising its numerous features to your advantage. Posting boomerangs (mini videos that go back and forth on repeat), questions and polls, fun stickers, and gifs make the story more alive and worth engaging with!
Don’t forget the fact that you can add up to 10 hashtags in your Instagram story to get more people to see it!
Hot tip: hide these tags behind images for your story not to appear messy.
- Entertain your followers: Stories should have a beginning, middle, and end.
Look, it’s called ‘Stories’ for a reason, so how do you properly tell a story using this feature?
By having an introduction, a point and a strong call to action.
Utilise your stories to impart or share information about you or your brand. Make them feel like they are a part of your world by piquing their interests, guiding them through your reason for posting the story, and ending on a strong call to action.
- Return the favour by engaging with your followers
Being generous with your engagement through the people you follow will also go a long way.
Engagement is a two-way street and the more you answer the questions you asked your followers to send you and replying to their messages will make your followers more likely to engage with you again.
Hot tip: The more you engage with other people’s content, the more they will be inclined to engage with your stories, too.
- Provide value
How do you provide your followers’ value? By giving it a little more time, thought and a little more attention to detail to your stories. So, what does this mean?
Do not just post a story for the sake of posting one. Think about how you or your planned post can help your potential customers. Will it solve the problem that they have? Will it entertain them? Will it teach them something new about a certain niche or topic?
Ask yourself these questions so as to understand your audience standpoint.
- Be consistent
The HOLY GRAIL of anything and everything about digital marketing!
We will never get tired of reminding you guys about consistency. This tip might be pretty obvious and straightforward but trust us, this is one of the easiest to forget. The more consistent and regular your stories are, the more Instagram picks up on it and shows your stories to more people.
It’s like telling the algorithm that you are always present in the platform and are deserving to reach more people because every single time you add to your stories, you get bumped at the forefront of your viewers’ feeds making it more visible and to your advantage.
Instagram Stories are one of the best ways to reach your audience and potential customers, and just like any other platform, consistency and value go a long way to make your audience engaged and interested in what you are posting.
If you find you need further help with your Instagram presence, follow us on social media @bidpixel where we post best practices and updates for businesses online. Or want to hear more about Digital Marketing Strategies for e-commerce? Head to our youtube channel here.
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