The year is coming to a close and it’s safe to say that it has been a whirlwind of ups and downs for the world of E-commerce.
In a span of almost 365 days, both small and big businesses have had to shake things up as the landscape which we know it, moved even further into the digital space.
In some of our previous posts, we’ve emphasised the need for a quick transition from physical to the online platform, that is e-commerce. According to QuantumMetric, the e-commerce industry conversion rates grew up to 8.8% in February alone and is still growing fast.
The sudden shift from a physical store to a digital presence has transformed e-commerce as an industry – and if you’re not online in 2021, you’ll be missing out on a massive amount of revenue!
And that’s what we’re here for! We want to help you understand this shift and what you will have to do in 2021 to benefit from the growing land of e-commerce.
- Understand your audience
- Get up to speed with platform updates
- Go back to your Purpose and Core Values
How does this affect your business and marketing strategies?
The massive increase in e-commerce sales this year has meant a huge increase in the amount of advertising online, making this a very competitive space. Despite this, here are some of our tips to keep you in your A-Game:
Understand your audience: E-commerce
What are your products all about? How will your products help your potential customers, or will it solve a problem that they have or they might have in the future? These are all questions you need to be asking yourself to best communicate with potential customers online.
If you’re moving online and don’t know where to start advertising, check out the most popular products that have been purchased from you in the last 3-6 months and assess which ones can be used for your e-commerce store.
Get up to speed with platform updates: E-commerce
Never stop learning! Digital platforms are forever changing and with it, best practices to market and advertise your products online are changing too! You should be busy updating your knowledge of the latest changes on the platforms you work in, like Shopify, Facebook Ads Manager, Google Ads and email Marketing tools such as Klaviyo.
Not only will doing this save you a lot of time and money, but it will also save you a lot of headaches, as these platforms forever change their algorithms. Getting up to speed on a regular basis ensures you are doing the best kind of ads for your business and not wasting resources in the long run.
Our latest episode of the Marketing Ear Biscuits Podcast discusses some of the changes we have seen in 2020, you can check them out here.
Go back to your Purpose and Core Values: E-commerce
It’s easy to lose sight of the sole purpose of why you are doing all of these things, but never lose sight of your core values and purpose as a business and continue to educate your audience online about them.
If every little thing is getting overwhelming and you are on the verge of burnout, try to take a step back and immerse yourself on WHY you are doing this and WHO are you trying to help. This will not only help you get out of a slump but provide you with the right attitude towards building your success in the world of e-commerce.
While 2020 has been one of the most challenging years for everyone, humans have been known to be resilient and innovative, thus making 2020 also one of the most successful years for the e-commerce industry. These traits, plus the points that we have laid out above will surely help you grow in 2021.
If you find you need further help scaling your business online, follow us on social media @bidpixel where we post best practices and updates for business online. Or if you’re looking for experts to grow your business online for you, Book a Deep Dive Call with us!
It’s easy to lose sight of the sole purpose of why you are doing all of these things, but never lose sight of your core values and purpose as a business and continue to educate your audience online about them.
If every little thing is getting overwhelming and you are on the verge of burnout, try to take a step back and immerse yourself on WHY you are doing this and WHO are you trying to help. This will not only help you get out of a slump but provide you with the right attitude towards building your success in the world of e-commerce.
While 2020 has been one of the most challenging years for everyone, humans have been known to be resilient and innovative, thus making 2020 also one of the most successful years for the e-commerce industry. These traits, plus the points that we have laid out above will surely help you grow in 2021.
If you find you need further help scaling your business online, follow us on social media @bidpixel where we post best practices and updates for business online. Or if you’re looking for experts to grow your business online for you, Book a Deep Dive Call with us!
It’s easy to lose sight of the sole purpose of why you are doing all of these things, but never lose sight of your core values and purpose as a business and continue to educate your audience online about them.
If every little thing is getting overwhelming and you are on the verge of burnout, try to take a step back and immerse yourself on WHY you are doing this and WHO are you trying to help. This will not only help you get out of a slump but provide you with the right attitude towards building your success in the world of e-commerce.
While 2020 has been one of the most challenging years for everyone, humans have been known to be resilient and innovative, thus making 2020 also one of the most successful years for the e-commerce industry. These traits, plus the points that we have laid out above will surely help you grow in 2021.
If you find you need further help scaling your business online, follow us on social media @bidpixel where we post best practices and updates for business online. Or if you’re looking for experts to grow your business online for you, Book a Deep Dive Call with us!
It’s easy to lose sight of the sole purpose of why you are doing all of these things, but never lose sight of your core values and purpose as a business and continue to educate your audience online about them.
If every little thing is getting overwhelming and you are on the verge of burnout, try to take a step back and immerse yourself on WHY you are doing this and WHO are you trying to help. This will not only help you get out of a slump but provide you with the right attitude towards building your success in the world of e-commerce.
While 2020 has been one of the most challenging years for everyone, humans have been known to be resilient and innovative, thus making 2020 also one of the most successful years for the e-commerce industry. These traits, plus the points that we have laid out above will surely help you grow in 2021.
If you find you need further help scaling your business online, follow us on social media @bidpixel where we post best practices and updates for business online. Or if you’re looking for experts to grow your business online for you, Book a Deep Dive Call with us!
It’s easy to lose sight of the sole purpose of why you are doing all of these things, but never lose sight of your core values and purpose as a business and continue to educate your audience online about them.
If every little thing is getting overwhelming and you are on the verge of burnout, try to take a step back and immerse yourself on WHY you are doing this and WHO are you trying to help. This will not only help you get out of a slump but provide you with the right attitude towards building your success in the world of e-commerce.
While 2020 has been one of the most challenging years for everyone, humans have been known to be resilient and innovative, thus making 2020 also one of the most successful years for the e-commerce industry. These traits, plus the points that we have laid out above will surely help you grow in 2021.
If you find you need further help scaling your business online, follow us on social media @bidpixel where we post best practices and updates for business online. Or if you’re looking for experts to grow your business online for you, Book a Deep Dive Call with us!
It’s easy to lose sight of the sole purpose of why you are doing all of these things, but never lose sight of your core values and purpose as a business and continue to educate your audience online about them.
If every little thing is getting overwhelming and you are on the verge of burnout, try to take a step back and immerse yourself on WHY you are doing this and WHO are you trying to help. This will not only help you get out of a slump but provide you with the right attitude towards building your success in the world of e-commerce.
While 2020 has been one of the most challenging years for everyone, humans have been known to be resilient and innovative, thus making 2020 also one of the most successful years for the e-commerce industry. These traits, plus the points that we have laid out above will surely help you grow in 2021.
If you find you need further help scaling your business online, follow us on social media @bidpixel where we post best practices and updates for business online. Or if you’re looking for experts to grow your business online for you, Book a Deep Dive Call with us!
