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What is a Brand Mood Board and how crucial is it in your e-commerce business

Have you ever tried shopping online and jumped from one website to the other, just to end up buying from a much more expensive supplier just because their website was aesthetically good to look at? You’re not alone. 

Service-based business and e-commerce websites nowadays are investing in their branding because of the psychological effect it has on potential clients and customers.

This just goes to show that a lot of people are now aware of the other side of the marketing spectrum, that is BRANDING.

So, what really is a Brand Mood Board?

A brand mood board is a visual representation of who you are as a business and what you want your clients and customers to feel upon their first encounter with your brand. It may be from your website, a social media platform or a local flyer. This can also help in guiding you with the direction that you want for your brand.

The usual points that e-commerce business owners delve right into upon starting up a business are the marketing strategies, operations and sales monitoring.

A brand mood board is one step further to assess what exactly is your brand for and the core values you would want to impart to for your potential customers. This also gives you the opportunity to play with your creative side and share it through your brand.

Here are the steps on how to create your own brand mood board:

  • Understand and identify 3-4 Brand Words

What does your brand stand for? How will it help your customers or potential clients? 

You need to take a step back and detach yourself from your brand while you are doing this to be able to be objective and see it from a bird’s eye view. What are the values you want your customers to acknowledge about you? These are just some of the questions you can ask yourself while you are trying to identify your brand words.

  • Look for inspirations and start collating your brand feel and colours

There are a lot of choices and inspirations you can choose from the internet. You can start with Pinterest as it has a lot of options and ideas that you can utilise for your own brand. 

Don’t forget that these are just inspirations and not necessarily followed. You should always go back to your brand words and values to have the perfect concepts and colours.

  • Be as authentic as you can get 

Nowadays, authenticity is paramount to trust. 

Your potential customers and clients can feel the sincerity of your brand through the colours, words and images you are using. Don’t be afraid to show who you really are through your brand and everything will follow. 

Check out BidPixel’s journey with the creation of our very own mood board below to give you an insight on how to start your own.

Did our tips encourage you with your brand mood board? 

Let us know if you have any topics you want us to help you with as we love hearing from you guys! 

Or better yet, if you have concerns about your marketing strategies and paid ads, you can book a FREE, no strings attached strategy call with us here.