A few months ago, we learned what a brand mood board is and how it’s crucial for your e-commerce business. However, this is just one slice of the pie, and we’re going to talk about how important branding is for your ecommerce business in 2021.
So, first things first, what is branding?
You might think of branding as something that has to do with images, colours, designs and logos. Except, branding is more than just a visual identity.
Branding is an overall feeling, a sensory experience from the different senses of our body.
Psychologically speaking, it’s what you and your potential customers will feel upon seeing your feeds, your website and your business. Will they feel good about you? Sad? Angry? You get the point.
Branding, when done reliably, provides your potential ecommerce customers with an avenue to take a glimpse at who you are as a whole and as a business.
Now that we have explained what branding is and how important it is for your ecommerce business, let’s delve deeper into how you can start the whole process.
1. Ascertain your target market based on your chosen niche.
We have already established that branding is an overall feeling, right? Now is the time to put a face on who you want your business to serve.
Technically this process should be put in place before you start your business, but for branding purposes, re-establishing your target market is a prelude to your branding and marketing success.
TIP: Determine who your ICA (ideal client avatar) is and list down their traits, their wants and needs, what colours do you think they will resonate with, and so on. This will help ensure that the branding guidelines are on point and are geared towards your ICA and not your personal preferences.
2. Invest in Product Photography & Videography for your Branding
This is one of the most important things you need to consider when you’re looking for successful and professional branding, but this is also one of the most neglected ones. Why?
Professionally produced product photography and videography can be perceived as expensive and out of budget for those who are beginning ecommerce business owners and it can be, but let us tell you why it is worth it.
Professionally produced product photography & videography is an investment.
By investing in a one off product photography project, it can bring an element of trust to your branding, allowing potential customers to trust you knowing you have invested time and money for your products to ensure their satisfaction and happiness.
TIP: You’re maybe thinking, well why don’t I just do it myself? And if that’s what you want to do to cut down costs, then go for it!
But producing professional-level product photography for your business is an expensive road to travel. Not to mention the hours and hours spent improving the skills that warrant the professional just that, professionals. Always remember, as a business owner, your time should be spent ON the business and not stuck IN the business.
3. Curated content and collaterals
Let’s go back to our senses. What’s the first thing you notice when checking out a new business online?
Correct, their visual content and the emotions you feel upon seeing it. So how does this particular fact help in branding? It’s everything!
A curated website and social media feed goes a long way in establishing your presence for your potential clients and customers. It sets the mood and helps you educate your potential customers in what it is that your products do. It gives you an edge over your competitors who did not invest with their branding.
TIP: If you don’t have an idea how to create a curated feed for social media, you can check out Pinterest for inspiration and mood boards.
HOTTER TIP: You can also invest in creative agencies who can do all these for you, which can help you save more time to spend on other aspects of your e-commerce business.
In conclusion, whatever your trade is, be it e-commerce or a traditional business, branding is very important and will always be a good investment in the long run.
If you’re looking for experts to grow your e-commerce business through professional product photography & videography, Book a Complimentary Strategy Call with us!