5 Tips for Successful Google Ads:
Running Google Ads can be confusing, and when your ads are not giving results it can leave you wondering “why do we even run Google Ads?”. Well, we’re about to share with you 5 tips that you can implement for your Google Ads that can turn them from money-sucking leeches to profit making machines.
- Optimise your landing page for a single call-to-action.
- Optimise your Landing Page for mobile use.
- Don’t go too Broad on Keywords.
- Utilise Google’s Conversion Tracking and Analytics.
- Use Social Trust Points on your Landing Page.
1. Optimise your landing page for a single call-to-action.
For e-commerce, don’t just send traffic to your website, that’s a great way to waste money. Make sure you are optimising your landing page for a single call-to-action and different landing pages for different types of campaigns to get the best results. This helps make the user journey as easy and quick as possible. For conversion campaigns, make sure you are sending your traffic straight to the point of sale for the product or range you are advertising.
2. Optimise your Landing Page for mobile use.
Over 50% of users search on mobile, so when you don’t optimise for mobile users you’re not optimising for over half your traffic. So creating a mobile-friendly landing page is so important. Faster mobile landing pages typically reduce website abandonment and bounce rates, which can increase conversions and improve your overall ad performance.
So let’s explore what AMP is.
AMP also known as Accelerated Mobile Pages is an open-source HTML framework developed by the AMP Open Source Project. This can easily be implemented when building your landing page on your website.
If you’re looking for a step-by-step guide then head here.
3. Don’t go too Broad on Keywords.
Going too broad is a great way to bleed your budget dry while not generating any actual conversion. So don’t forget what the intent of your target audience is and really niche into that. Put yourself into the shoes of your customer and use the keywords you think they would be searching for when looking for something you sell.
Example:
If you are selling Hand Painted Nike Air Force 1’s, don’t focus on keywords like “shoes”. Your potential customer would jump onto Google and search terms like “Custom Nike Shoes” “Custom Nike Air Force 1”.
4. Utilise Google’s Conversion Tracking and Analytics.
Setting up Google Conversion tracking on your website can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions. It also allows you to see if your campaign is working or not working, so you can optimize your bids, ad text, and keywords accordingly.
5. Use Social Trust Points on your Landing Page.
Firstly, what is a social trust point?
A social trust point is a point on your landing page that contains a point your potential customer will subconsciously trust. This can be achieved by adding any of the following to your landing page:
- “Trusted by”
- Testimonials
- Reviews
- “Featured In”
When a potential customer is visiting your landing page for the first time, they do not know who you are or if they can trust you. By adding these social trust points to your landing page, you have the potential to significantly increase your conversion rate.
If you still find yourself confused by Google ads and how you could run them successfully for your business, follow us on social media @bidpixel where we post best practices and updates for businesses online. Or want to hear more about Digital Marketing Strategies for e-commerce? Head to our youtube channel here.
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